This was the outcome of a nationwide poll among consumers across regional areas of the country conducted by Stratpolls. Sotto polled a total rating of 74.3%; second was Coco Martin with 51.7% while John Lloyd Cruz ranked third with 43.2%. These are data from StratPOLLS, inc., a privately-held national research and consulting firm specializing in both quantitative and qualitative research works and analysis. The results could be viewed on the Web page of StratPOLLS at www.stratpolls.com.
See also: Top 16 Most Trusted Female Celebrity Product Endorsers of 2013
Top Sixteen Celebrity Product Endorsers (Male Category)
Landscape : Philippines (NCR, Balance Luzon, Visayas and Mindanao)
Sample size/Sampling Info : 500 respondents 18 years of age and older. Samples were distributed proportionately and stratified demographically based on the size of population per area.
Survey Date : May 20 to 30, 2013
Margin of error : For results based on 500 respondents one can say with 98% confidence that the
maximum margin of error (MOE) is 3.5 percentage points±
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