Kantar Media’s data showed that ABS-CBN swept the list of the top ten most watched programs in the country in September.
Asia’s longest-running drama anthology “Maalaala Mo Kaya” again emerged as the top program in country with an average national TV rating of 29.6%, followed by “Hawak Kamay” (28.7%), “TV Patrol” (28.2%), “Wansapanataym” (27.7%), “Ikaw Lamang” (27.5%), “Home Sweetie Home” (24.9%), “Rated K” (22.4%), “Pure Love” (22.3%), “Mga Kwento Ni Marc Logan” (21.3%), and “Goin’ Bulilit” (21.1%).
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.