Kantar Media, reported that 13 Kapamilya programs secured the top 13 spots in the list of 15 most watched programs in the country in August, which was led by “Walang Hanggan” with an average national TV rating of 37.9%, followed by royal teleserye “Princess and I,” which rated at 36.4%.
“MMK” remained to be the leading weekend program with an average national TV rating of 35.8%, while “TV Patrol” is still the number one newscast in the country with an average national TV rating of 31.9% vs rival GMA’s “24 Oras” (18.1%).
When it comes to current affairs programs, “Rated K” is still the undisputed leader with 26.3%. “Kapamilya Deal or No Deal,” on the other hand, remained as the only game show in the list with 22.7%.
Meanwhile, “Be Careful With My Heart” (22.6%) claimed the ninth spot in the top 15 and made it as the only morning program on the list of the most-watched programs.
Other Kapamilya programs in the top 15 are “Wansapanataym” (30.7%), “Goin’ Bulilit” (23.4%), “Aryana” (22.2%), “Lorenzo’s Time” (21.6), “Sarah G Live” (20.7%), and “The X Factor Philippines” (19.5%).
“Kapuso Mo, Jessica Sojo” and “Eat Bulaga” are the only Kapuso programs to appear on Kantar Media‘s Top 15 programs for the month of August.
Kantar Media, a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network. Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.
