Celebrating its 30th anniversary, Taters invites its loyal customers to join the Trentastic Game On Sport + Snack Tournament, a unique event that underscores the brand’s long-standing dedication to excellence.
Inspired by the spirit of the Olympics, this tournament showcases competitive gaming in sports like basketball, billiards, and table tennis.
The Trentastic Game On event is more than just a competition; it celebrates the perseverance, skill, and relentless pursuit of excellence that Taters has championed over the past three decades.
As part of the celebration, Taters is launching the Trentastic Champs promo, offering participants a chance to showcase their gaming skills and win delicious prizes. Key activities include:
- The Bow Blitz Champ: An archery-themed challenge where players who score 30 points inside the yellow ring in a single game win a free Minor Superpop. This challenge rewards precision and accuracy.
- The Turkey Striker Champ: A bowling challenge where players who achieve a “Turkey” (three consecutive strikes) receive a free Classic Churkey Hotdog. This challenge celebrates consistency and skill.
These challenges are designed to embody the competitive spirit and excellence that have driven Taters to become a household name.
Central to Taters’ success is its commitment to quality and innovation. This is evident in the introduction of the Trentastic Bundles, specially curated sport and snack packages that enhance a variety of leisure activities. Offered at a discount, these bundles are perfect for activities like bowling, karaoke, darts, or spending a day at an amusement park or gaming arcade.
These value-packed bundles not only enhance the customer experience but also reinforce Taters’ reputation as a brand that consistently delivers top-notch products and services. With these initiatives, Taters continues to win the hearts of the Filipino public and remains poised to do so for years to come.
As Taters celebrates its 30th year, the brand reflects on its journey from a simple popcorn and chips stand to a versatile food and beverage provider catering to the diverse tastes of the Filipino public. While light snacks remain its specialty, Taters has expanded its menu to include heartier options like garnished hotdogs, crispy chicken or fish, and sandwiches, all of which are enjoyed by a broad customer base.
What began as a small snack stand for moviegoers has evolved into one of the Philippines’ most recognized names in the food and beverage industry. Taters’ growth from a niche cinema snack provider to a versatile and widely accessible brand is a testament to its ongoing success.
The COVID-19 pandemic in 2020 brought unprecedented challenges, but Taters adapted with innovative thinking and diversification. Even as the cinema industry faced difficulties, Taters continued to serve its classic snacks, ensuring that movie lovers could still enjoy their favorite treats with safety protocols in place. The brand also expanded its presence in game parks and sports centers, catering to customers seeking entertainment in safe, controlled environments.
As streaming media became more popular during the pandemic, Taters made its products available through community outlets and delivery services, allowing customers to enjoy their favorite snacks from the comfort of their homes.
With the easing of pandemic restrictions, Taters quickly gained ground in amusement centers and malls, providing convenient access to its popular snacks. This expansion also offered commuters the chance to grab and enjoy their favorite Taters treats while on the go.
“Adapting to the evolving needs of the market keeps us on our toes,” said Taters CEO Ana Maria Tanchanco. “By looking into what customers want, we can calibrate our offerings, do the necessary research and development, and consider innovative additions to satisfy the public.”
On its 30th anniversary, Taters marks the beginning of an exciting new chapter with a partnership with SM Gamepark, the amusement facilities arm of the SM Group.
“Tying up with SM Gamepark gives us the opportunity to expand our reach to mall-goers who are out for a good time,” said Taters COO Joseph Brian Tanchanco. “Whether they’re throwing a party, having a night out with friends, or need snacks to add to the fun while they’re at play, our extensive menu is bound to have something to satisfy their cravings.”
This collaboration will feature exclusive promotions and a series of events that promise to make the Trentastic celebration truly unforgettable. The partnership is exclusive to several SM Gamepark branches, including those at SM Mall of Asia, SM Megamall, SM North EDSA, and more across the country.
