When was the last time you visited your local playground? Ever since we gained access to digital entertainment and education, there has been less active play among kids and families. Even if they tried, many public areas dedicated to play are poorly maintained. So, if outside is unsafe, and there is an abundance of entertainment at their fingertips, it’s no wonder families prefer their children to stay indoors.
As playgrounds lose children, we lose a bit of our culture. Some of our favorite Filipino games were invented in streets and local parks. As less and less kids play outside to teach games like Luksong Tinik, Palo Sebo, or Tumbang Preso, we could eventually lose some classic Pinoy games altogether.
Pocky, the snack brand dedicated to sharing happiness, is bringing back play to our local playgrounds. The brand wants to encourage kids to “snap out of their digital worlds” and experience the happiness associated with slides, swings, and rich Pinoy activities such as Luksong Tinik and Arnis.
In an effort to do that, they cleaned and redesigned a public park to become a safe and fun play area for families nearby.
Playground in Del Pan before renovations (left) compared to after renovations (right)
The play area in Delpan St., San Nicolas, Metro Manila, like many parks and playgrounds in the Philippines, was unkempt and unsafe for kids to play in. So in cooperation with the barangay LGU, the brand unveiled its first “Snap Out and Play” playground. The playground was redesigned around a “Pocky” theme, with equipment reflecting the iconic Pocky box and its range of colorful flavors.
Redesigned Pocky-themed playground bordered by fence poles painted to look like the iconic snack.
Classic Pinoy games and activities are now available for kids to pick up and learn with a delicious Pocky twist. The kids of Delpan, Manila can now carry on the tradition of fun games like Pick-up Sticks, Tumbang Preso, Palo Sebo, Arnis, and Luksong Tinik.
Wall repainted to showcase classic Pinoy games “Pukpok Palayok” and “Tiyakad”
The brand hopes to inspire other communities to use and take care of their play areas like the playground in Delpan.
Are you excited to Snap Out and Play? Head over to Delpan St., San Nicolas, Metro Manila, where the playground is open to be enjoyed by kids and families of all kinds.
