Rapper-turned-entrepreneur Boss Toyo, real name Jayson Luzadas, revealed a deeper vision during our interview at Ginebra San Miguel’s World Gin Day event.
Beyond his business’s financial success—generating P14 million over two years—Boss Toyo emphasized his commitment to long-term goals and sustainability.
“As of now, I’m not looking for ROI [return on investment] at the moment kasi I’m looking long term, kung pwede nga maipasa ko sa mga anak ko,” Boss Toyo stated.
He disclosed his ambitious plan to establish an institute celebrating Filipino celebrity and historical memorabilia, viewing this as his ultimate return on investment.
“‘Yun na yung ROI, pag na-establish ko isang institute na ako nagsimula magbigay halaga sa mga gamit ng sikat at kilalang tao dito sa Pilipinas,” he explained.
Boss Toyo holds a prized collection of items once owned by iconic rapper Francis Magalona, whom he deeply admires. “Of course, the timeless Francis Magalona items. Naturally, I’m the only one who has those. So, that’s one of my most cherished possessions,” Boss Toyo shared in Filipino. These include clothing, jerseys, and photographs acquired from Abegail Raite, allegedly Magalona’s former partner.
“The love letter is my favorite because it’s a handwritten letter from Francis Magalona that was kept hidden for a long time and nobody knew about it,” he added.
Recently appointed as one of the newest ‘Gin-is-In’ ambassadors alongside Attorney Oliver Moeller and Kapuso star Mikee Quintos, Boss Toyo also showcased his auctioneering skills during the event. Notably, he successfully auctioned a limited edition custom-designed Nike Air Force One for 90,000 pesos and a skateboard for 25,000 pesos.
@lionheartv Nag-live auction si #BossToyo sa celebration ng 190 years ng Ginebra San Miguel… At ang nag-uwi ng limited edition custom designed Nike Air Force One…! #EntertainmentNewsPH #TiktokTainmentPH #BestOfTiktokPH #LionhearTV #RAWRNation
Boss Toyo continues to expand his influence in both business and cultural preservation, aiming to leave a lasting legacy through his unique approach to pawnbroking and his vision for Philippine memorabilia.
