ABS-CBN’s new early primetime offering “Kahit Konting Pagtingin” captivated viewers with a national TV rating of 24.2%, ranked as the country’s 9th most viewed program in the country, clobbering GMA’s recently launched program “Forever” with only 11.9%. “TV Patrol” remained as the most watched newscast with 29.6%, while “Be Careful with My Heart” still triumphs as the country’s highest-rating daytime program with a 26.3% national TV rating. “Kailangan Ko’y Ikaw” starring Kris Aquino, Anne Curtis, and Robin Padilla also rated high at 21.7%, while game show “Minute to Win It” debuted strongly on its morning timeslot with an average rating of 20.8%. ABS-CBN’s noontime program “It’s Showtime” also prevailed during the said month with a national TV rating of 12%, or five points higher than TV5’s “Wowowillie” that only rated 7% on its first three days.
Overall, 13 out of the 15 most watched programs in January were produced by ABS-CBN including “Wansapanataym” (32.5%), “Princess and I” (30.6%), “Maalaala Mo Kaya” (29.2%), “Aryana” (26.6%), “Kapamilya Deal or No Deal” (26.1%), “Goin’ Bulilit” (22.9%), and “Rated K” (22.4%).
Only two GMA network shows entered the Top 15 most watched shows for January 2013 – “Kapuso Mo, Jessica Soho” with 21.7% and “Pepito Manaloto: Ang Tunay na Kwento” with 21.0%.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It Is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
