The 31st edition of the Grand AdClash, a prestigious culminating competition organized by the Polytechnic University of the Philippines – Department of Advertising and Public Relations (PUP-DAPR), is preparing for its highly anticipated return. After several years of virtual activities, the event is set to make a triumphant comeback with a physical implementation on July 19, 2023, at SM Manila. This year’s theme, “Smarter Ways: Tech Solutions for Everyday Life,” aims to revolutionize lifestyles through user-friendly home technology. In partnership with TechLife, the event guarantees an exciting fusion of creativity, brilliance, and innovation.
Leading the charge in the Grand AdClash are senior students from PUP’s Bachelor in Advertising and Public Relations (BAPR) program. Armed with their creative and strategic expertise, they will craft comprehensive integrated marketing communications (IMC) campaigns for TechLife. This year’s challenge will test their ability to tackle real-time obstacles faced by the brand, focusing on brand awareness, brand recall, and fierce market competition. Four teams, drawing from their four-year immersion in the program, have diligently prepared for the upcoming clash of brilliance.
To emerge victorious, the competing teams must excel in various missions. One crucial mission is to create a 360° IMC campaign that enhances TechLife’s overall awareness and product portfolio among the target audience. Additionally, the mission requires the development of innovative strategies that drive awareness, consideration, and conversion while seamlessly integrating compelling call-to-action (CTA) elements across the brand’s social media and e-commerce channels. By executing these missions with precision, the teams will gain a competitive edge and increase their chances of reigning supreme in this year’s clash of brilliance.
The 31st Grand AdClash has garnered support from an impressive lineup of sponsors and partners. SUNNIES Studios and SUNNIES Face headline as major brand sponsors, alongside esteemed names, such as Mister Potato, Everything But Cheese (EBC), Perfumo Scents, The Brewed Buddies, and NutriAsia. Media partners including IKOT.PH, Edge TV Philippines, Wazzup Pilipinas, Manila Bulletin, LionhearTV, SparkUp, Explained PH, Green Giant FM, The Philippine Star, and PressONE.PH are also in support by amplifying the event’s reach.
Collaboration extends beyond sponsors and media partners. Academic and interest organizations within and beyond PUP, such as the Advertising and Public Relations Organization of Students (ADPROS), the PUP College of Accountancy and Finance Student Council (PUP-CAF SC), Bulacan State University Advertising Guild, Radyo Katipunan 87.9 FM, PUP College of Communication Student Council (PUP-COC SC), DZMC – Young Communicators’ Guild, and PUP Journalism Guild, have enthusiastically joined this pursuit. Additionally, partnerships with Mapua Radio Cardinal, The Communicator, Laurel Publication – Bulacan State University Sarmiento Campus, P1NTIG, S1DLAK, and UniDOS are present in this grand endeavor by further enhancing the event’s impact.
To keep in track with the latest happenings, follow Grand AdClash on their social media accounts.
