ABS-CBN Corporation, the country’s largest media and entertainment company, produced the ten most watched programs in the entire Philippines, resulting to a national audience share of 47 percent or 14 points higher than GMA’s 33 percent, according to multinational audience measurement provider Kantar Media.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN also hit a whopping national audience share of 50% in primetime or 19-points higher than GMA’s 31%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Aside from primetime, ABS-CBN also ruled other time blocks nationwide that include the morning block (6AM to 12NN) with 41% vs GMA’s 35%; noontime block (12NN to 3PM) with 45% vs GMA’s 33%; and afternoon block (3PM to 6PM) with 48% vs GMA’s 32%.
ABS-CBN also dominated in other areas like Total Luzon where ABS-CBN averaged 41% vs GMA’s 36%, Total Visayas with ABS-CBN’s 57% vs GMA’s 24%, Total Mindanao with ABS-CBN’s 60% vs GMA’s 26%, Total Balance Luzon with ABS-CBN’s 49% vs GMA’s 34%, and Metro Manila with ABS-CBN’s 37% vs GMA’s 33%.
ABS-CBN Corporation, which began as a broadcasting network, has evolved through the years to become the leading media and entertainment company in the land that is rapidly evolving into an agile digital company.
ABS-CBN has gone beyond radio and television to also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
