On June 3, rapper and Pandayo Music CEO Mr. Phoebu$ shared his thoughts on how Filipino Hip-Hop artists could break through the international music scene.
During the media conference for the Pandayo Alon Water Music Festival, Mr. Phoebu$ said Filipino Hip-hop artists need to continue to grind in creating music.Â
“Mapapabilis ‘yan kung grind ng grind. Ganon din kasi yan eh, parang normal na trabaho. Di ba pag sobrang sipag mo, ma-achieve mo ‘yung goal mo eh, ‘yung personal goal mo. So kung hindi titigil ‘yung isang artist sa pag-create ng isang music, siyempre patuloy na maririnig at maririnig ng ibang panig ng ibang mundo ‘yan.”
He then analyzed why the Pinoy Hip-Hop genre flourished amid the pandemic through relatability.
“‘Yung genre kasi ng Hiphop, para sa akin ha, marami kasi tumatatak na linya or alam mo ‘yun mga verses na talagang nakaka-relate ‘yung mga tao, like kahirapan, mga pagsubok sa buhay, kasi pag ikaw listener ka, tapos narinig mo ‘yun tapos nakarelate ka doon sa nira-rap noong isang rapper, so parang nabubuhay ka eh.”
He also cited the appeal of Pinoy Hip-Hop in motivating Filipinos amid the pandemic.
“Parang, ‘kaya ko, kaya ko pa ‘to.’ So parang hindi lang basta rapper ‘yung isang rapper, motivator siya noong mga taong nanghihina sa buhay, para buhayin ‘yung ano mang pagsubok sa buhay na dinadaanan niya.”
He then noted that Pinoy rap artists have different target audiences currently.
“Kasi iba rin ‘yung target market ng kada artist, may mga artist na para sa pang motivate, like si Omar Baliw, ‘yung mga kanta niya pang motivate talaga. So, may iba naman, pang-clubbing, ‘yung tema nila, ‘yung iba naman paangasan. So ganon hindi tayo magpapahuli sa mga nagpe-perform sa States kasi English lang ‘yun eh.”Â
As for Pandayo Alon Water Music Festival, the music event hosted by the platform happens on Sunday, June 12, 2022, from 10 am to 2 am at Amoranto Stadium Quezon City. The event would also mark Mr. Phoebu$ & Honcho’s Birthday Bash.Â
For ticket prices, pre-sell costs are P100 until June 10, 2022, only while walk-in attendees can purchase tickets for P1,000. Attendees can reach out to Angelo Padilla at 09176056701 or Chumichill Linda at 09165604404.
