Melbourne producer Adam Kneale is back with his brand-new record ‘5:21’. Featuring both J.Rob The Chief and The Crushboys, ‘5:21’ is a burst of upbeat energy and is set to make dance floors thrive this summer. This is where Adam shines, with beats full of swagger, an array of instrumentation and insanely catchy vocal hooks.
“5:21 is about a feeling. On NYE 2020 I sat in my friends’ garage watching 30 people dancing to ‘Don’t Start Now’ by Dua Lipa. I decided that the next part of my journey in music was to create music that gave people this same feeling, making them want to get up, dance and feel happy”. Adam explains. “The song is about imagining all the memories you want to create with someone.”
When reflecting on the creative process Adam Kneale mentions “The track was created at home in my bedroom. I spent days searching for the perfect sample for this track, and when I heard the chorus to ‘Die With You’ by Barrington Stewart I knew immediately it was the one. I wrote the lyrics while sitting in the park on a really hot day and sent it out to The Crushboys to do their thing. I always wanted a rap verse to mix the track up nicely, and I loved some recent songs I’d heard from J.Rob, so knew he was perfect to do the job which he killed.”
‘5:21’ is the follow up to Adam Kneale’s debut album ‘Blavatnik Building’ where he spent 5 years thoroughly learning the craft of music production and song writing to release the album. Having grown up in a house that listens to 80s music It is clear that Adam has taken influence from some of the greats including George Michael, Electric Light Orchestra, Michael Jackson and Prince.
After what’s been a disappointing few years for many around the world due to the global pandemic, Adam Kneale has decided to release music just as Covid restrictions are starting to lift. ‘5:21’ is exactly what people need right now. A song to make you feel happy, together and energized.
