After the many troubles that ABS-CBN has faced, the stars and creative team behind the new teleserye Bagong Umaga believes that the title of their series greatly represents the network’s journey and marks a new viewing experience for Filipinos.
Riza Ebriega, head of the business unit of ABS-CBN, agreed that it was important to make “changes,” resulting in the new mix of young stars in the lead roles.
“We are supported very much by management, kung anuman ‘yung pinagdadaanan ng bawat show. Every time, there is always a management call. We have to move forward,” she said during a recent media conference for the series.
Ebriega also said that the departure of Julia Barretto was immediately handled by the ABS-CBN management.
“We’re focused on producing the right project, We have to refocus. Kung na-blur nang kaunti, we had to refocus.”
Despite the mishaps, Ebriega sees it that everything has a reason because she believes that despite Julia leaving ABS-CBN they have the perfect cast for Bagong Umaga.
“Everything just fell into perfect timing. This is the right casting na napag-desisyunan… I’m happy with the six bagets that we have now. They’re very hardworking, positive, cooperative. I don’t think kailangan pa namin isipin kung bakit nangyari ang mga nangyari. Sabi nga nila, ‘This is meant to be.’”
After the turbulent months the project and ABS-CBN had undergone, the cast members waxed equally nostalgic about the approaching premiere of Bagong Umaga.
One of them is Kiko Estrada, whose previous Pamilya Ko series was a victim of the pandemic and the shutdown of the broadcast, said he still believed that ABS-CBN would find a way.
“You can’t put down the No. 1 network, I had confidence that they’ll find a way to still air, or still do good shows and quality work.”
Yves Flores also compared the situation to the teleseryes where even though the protagonist is oppressed, he still finds a way to fight back.
“Nasanay naman tayo sa teleserye ng ABS-CBN na ang bida laging nabubugbog sa una, pero nakakabangon,” said Yves Flores.
“Unti-unti nakakabalik na tayo, unti-unti nakakaangat na tayo. Hopefully, makakabalik na tayo. For now, masaya dahil, unti-unti, nakakabangon na tayo.”
Furthermore, Riza Ebriega believes that Bagong Umaga is a perfectly timed show because of the message that it wants to impart to the people,
“We believe in our concept, we believe in the show. I think it became good timing, not only for the show, but the state of the company ngayon, If you listen to the series’ theme song, it means so much to us. I think perfect ‘yung timing,”
“Malaking bagay ‘yung matuto tayong mag-move forward. Kailangan mag-isip ng ways, ng paraan kung paano malalagpasan ang pagsubok na ‘to.”
