- Rival networks both claim TV ratings lead in October.
- GMA Network proclaimed number one by NUTAM.
- ABS-CBN took the crown, according to Kantar Media.
ABS-CBN and GMA Network are both claiming to have TV ratings lead for October 2018. The results came from the two TV ratings survey company, NUTAM and Kantar Media.
Kantar Media.
ABS-CBN is still the #1 TV network in the Philippines, according to Kantar Media. The ratings service provider recorded the media network to beat its rival, GMA Network, by a wide margin for the whole month of October this year.
Viewers nationwide turn to ABS-CBN for news as it scored an average audience share of 44% while GMA Network only has 31%. ABS-CBN ruled both in urban and rural homes, particularly in Metro Manila. It recorded an average audience share of 42% while GMA Network only had 25%. In Mega Manila, Kapamilyas won with 36% while Kapusos lost with 33%.
ABS-CBN had a strong viewership in Total Luzon with an average audience share of 39% while GMA had 34%. Total Visayas recorded ABS-CBN with 53% while GMA with 24%. In Total Mindanao, ABS-CBN still won with 53% while GMA had 25%.
Kapamilyas won all time blocks, especially the prime time where it scored an average audience share of 48% than GMA’s 31%. In the morning block, ABS-CBN had 36% audience share while GMA had a 28%. ABS-CBN still dominated the noontime block with 43%, compared to GMA Network’s 32%. In the afternoon block, ABS-CBN won against GMA Network with 44% while the latter had 33%.
Kantar Media used a nationwide panel size of 2, 610 urban and rural homes, representing a 100% of total Philippine TV viewing population.
NUTAM.
According to NUTAM, GMA Network kept a strong nationwide ratings compared to ABS-CBN. The ratings service provider recorded the media network to beat its rival. The Kapuso network registered a 41.1% average of total day people audience share while ABS-CBN had 37.2%.
GMA Network had a strong viewership in Urban Luzon an average total day people audience share of 46.9% versus the competition’s 30.9%. In Mega Manila, GMA Network had a 49.1% while ABS-CBN scored 28.1%.
In the morning block, Kapusos recorded a people audience share of 39.9% which beat Kapamilya’s 32.0%. GMA Network still dominated the afternoon block with 41.7% against ABS-CBN’s 37.4%. NUTAM recorded GMA Network reigning in the prime time block with 41.3% while ABS-CBN had 39.3%.
Kantar Media records data from Urban and Rural areas while NUTAM only gets ratings from selected Urban areas in the Philippines.
