ABS-CBN, the country’s largest and leading multimedia conglomerate, won major recognitions at the prestigious Asia-Pacific Stevie Awards, Asia-Pacific Tambuli Awards, and the Reader’s Digest Trusted Brand Awards for its public service efforts and for being named as the most trusted Philippine TV network by consumers.
ABS-CBN was the only Filipino company to receive the Grand Stevie Award, the highest honor given to five companies in the region at the gala awards banquet of Asia-Pacific Stevie Awards in Seoul, South Korea recently. Other Grand Stevie Award winners are companies from Australia, Indonesia, South Korea, and Singapore.
The Asia-Pacific Stevie Awards recognized ABS-CBN’s business achievements in the past year, most especially its efforts to provide public service to Filipinos by launching the “Tulong Na, Tabang Na, Tayo Na” campaign that included initiatives such as the selling of Tulong shirts and the star-studded Tulong fund-raising concerts to help the victims of typhoon Yolanda, and conducting relief and rehabilitation efforts for the victims of typhoon Pablo, Zamboanga crisis, and the Bohol quake.
The “Tulong Na, Tabang Na, Tayo Na” campaign also won gold and silver awards in the Advocacy category and Innovative and Integrated Media category of the UA&P Asia-Pacific Tambuli Awards 2014.
“As a service-oriented company, ABS-CBN has been in the forefront of public service for over 60 years by bringing news and content that inspire, empower, and nurture our audiences in traditional and new platforms. That has always been and always will be our mission, our reason for being – to always be in the service of the Filipino wherever they are in the world,” said ABS-CBN president and CEO Charo Santos-Concio.
Aside from receiving honors for its public service efforts, ABS-CBN was also hailed as the most trusted Philippine TV network by consumers after it recently received a Gold award from the annual Reader’s Digest Trusted Brand Awards.
ABS-CBN beat its competitors in the TV Network category based on the results of the Trusted Brands survey conducted by Ipsos, one of the world’s leading consumer research organization. This is the fourth time Reader’s Digest Asia-Pacific recognized ABS-CBN’s appeal to the Asian market.
The Asia-Pacific Stevie Awards recognizes achievement in business in all 22 nations of the Asia-Pacific region. The UA&P Asia-Pacific Tambuli Awards, meanwhile, distinguishes integrated marketing communications campaigns that effectively pursue and promote social good. The Reader’s Digest Trusted Brands Survey in Asia seeks to identify which brands consumers in Asia trust and provides an objective and reliable reference for consumers throughout the region.
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