TV5 Entertainment and Creative Services head Perci Intalan finds it “flattering” that the station’s strategic approach to the competition is said to be causing a shakeup in the news programs of one rival network, ABS-CBN.
“What we said about changing the TV audience’s viewing habits is finally coming true,” Intalan told the Inquirer on Friday.
TV5—also known as the Kapatid network—has a new game show, “Willing Willie,” which airs from 6:30 p.m. to 7:30 p.m. on weekdays. It competes head-on with the news programs “TV Patrol” and “24 Oras” of ABS-CBN and GMA 7, respectively.
TV5’s evening newscast, “Aksyon,” airs at 6 p.m.
Marissa Flores, senior vice president for news and public affairs of TV5’s other rival, GMA 7, commented: “Our observation is that it is largely the audience of ‘TV Patrol’ that ‘Willing Willie’ is eating into.” She pointed out that “‘24 Oras’ remains ahead in Mega Manila ratings.”
ABS-CBN recently announced the return of former Vice President Noli de Castro as well as Korina Sanchez as anchors of “TV Patrol” starting Monday night.
Outgoing anchors Julius Babao and Karen Davila were offered to join Ces Drilon on ABS-CBN’s late-night newscast “Bandila,” but Davila is reportedly still weighing her options.
Only Ted Failon was retained as co-anchor for “TV Patrol.”
Meantime, starting Sunday, TV5’s show biz program “Paparazzi” was moved to the 4 p.m. time slot in direct competition with ABS-CBN’s “The Buzz” and GMA 7’s “Showbiz Central.”
Intalan added that TV5’s talent search program “Star Factor,” which used to air at 5:30 p.m., will be on earlier at 2:30 p.m., to be followed by the romantic-comedy series “BFGF” at 3:15 p.m.
Starting Monday, the afternoon newscast “Balitang Tapat” and the entertainment news program “Juicy” will switch time slots. “Juicy,” which will air at 12 p.m., will be pitted against the noontime shows “Eat Bulaga” and “Pilipinas Win Na Win.”
The popular kiddie show “Batibot,” which TV5 now co-produces with the Philippine Children’s Television Foundation Inc., will return on November 27 at 8:30 a.m.
Philippine Daily Inquirer
2 Comments
TV5 at gma7 talagang pinagkaisahan nyo ang abs. paano, MVP has big stake on both networks.
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