The beloved It’s Showtime host recently opened up about the abrupt cancellation or replacement of certain segments despite vocal support from fans online.
In her recent live, Vice Ganda acknowledged the audience’s frustration and shed light on the realities of television ratings that drive such decisions.
“Maraming gustong maganap ang Madlang People sa It’s Showtime. Na hindi nila bet ‘yung segment, ayaw nila ‘yung segment—marami silang ganyan-ganyan,” Vice shared, recognizing the passionate feedback from viewers.
However, she explained that the segments fans often rally to keep, like the recently discontinued Hide and Sing and Quiz-V, sometimes fail to deliver the viewership needed to stay on air.
“I understand, kaya lang hindi lang nila masyadong naiintindihan na minsan ‘yung hindi nyo bet, magugulat kayo, ‘yun ang nagre-rate, na hindi rin namin maintindihan,” she admitted, noting that even the show’s team is occasionally puzzled by the data.
Vice elaborated, “Minsan naman ‘yung gustong-gusto nyong segment—sinasabi ‘bakit sandali lang, bakit tinanggal agad eh ‘yun ang gusto namin, gusto namin mas mahaba ‘to, araw-araw ‘to’—hindi po kasi nagre-rate.” The axing of Quiz-V, which netizens praised for its educational value amid the ongoing education crisis in the Philippines, sparked particular disappointment among fans.
The award-winning host clarified that decisions are informed by daily ratings reports from Nielsen Philippines and Kantar Media. “Alam namin ‘yung segments na nagre-rate at hindi, kasi ‘yung ratings dumadating sa amin araw-araw. So, nire-review ‘yun, tapos binibigyan kami ng feedback ng management na ito ‘yung mga ratings, ‘etong segment nato nagre-rate, pahahabain sa ayaw at sa gusto (nyo),’” Vice explained.
At the heart of these tough calls is the show’s reliance on advertisers, who prioritize high-rating segments to place their ads. “It’s all about ratings, kasi without ratings, hindi kami makakakuha ng sponsors, ‘yun ang truth doon,” Vice emphasized.
“Kapag hindi nagre-rate ang program o segment, hindi talaga sila magspo-sponsor. Hindi sila maglalabas ng pera para mag-place ng ad doon sa aming programa o segment.”
Though the team often avoids discussing this publicly, Vice underscored that low-performing segments, regardless of their popularity online, must be replaced to sustain the show. This reality also explains the longevity of segments like Tawag ng Tanghalan or the revival of fan-favorite segments like Sexy Babe. Vice seemingly noted that clicks online does not necessarily get high ratings, LLhighlighting the gap between social media buzz and actual TV ratings.
As It’s Showtime continues to innovate in a competitive media landscape, Vice Ganda’s transparency offers fans a glimpse into the delicate balance of creativity, audience preferences, and commercial demands that shape their favorite noontime program.
