This summer, Careline is bringing a wave of excitement to beauty lovers with its latest in-store activation, the Careline FISH TANK — a limited-time, interactive experience that’s as fun as it is rewarding.
Inspired by its viral Careline x SpongeBob SquarePants collaboration, the Careline FISH TANK offers customers the unique opportunity to scoop up as many makeup items as they can from a fish tank filled with Careline cosmetics — all for only 599 pesos.
Customers are given two trial scoops to test their strategy or try their luck before making one final scoop that determines what they get to take home. However, if they are already satisfied with their haul during the trial round, they can choose to keep that scoop instead.
The activation is designed to bring fun, surprise, and value to Careline’s Gen Z fans, while allowing them to explore and experience the brand’s vibrant summer lineup in a totally new way.
The Careline FISH TANK activation is available for a limited time at the following locations:
• LCC Department Store, LCC Mall Legazpi Main – March 14 to May 1, 2025
• W Department Store, Waltermart North Edsa – April 1 to 30, 2025
• LCC Department Store, LCC Mall Tabaco – May 8 to 31, 2025
• SM Beauty Department Store in SM Sta. Rosa, Laguna – May 8 to 28, 2025
This one-of-a-kind activity is expected to draw in crowds eager to experience Careline’s playful approach to beauty, made even more exciting with the nostalgic charm of SpongeBob and friends.
For more updates and behind-the-scenes highlights, follow Careline on social media @carelineph and join the conversation using #CarelineFishTank and #CarelineXSpongeBob.
