Filipino actress and top YouTube content creator Ivana Alawi has officially joined the Five Star Chicken family as its first-ever Filipino brand ambassador, as announced on March 31, 2025.
Known for her stunning visuals and charismatic presence both online and on-screen, Ivana’s partnership with Five Star Chicken Philippines marks a major milestone for the brand as it continues to grow and connect with more Filipino consumers.
“Ivana Alawi’s bringing the fire, and we’re bringing the flavor,” the brand declared in a post, teasing fans with a fiery campaign featuring the actress.
Originally from Thailand, Five Star Chicken has come a long way since its humble beginnings on Ladprao 80 Street in 1985. Now a global powerhouse with over 8,000 outlets across nine countries, Five Star has made a name for itself as an Asian food icon.
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In the Philippines, the franchise has been serving customers since 2018 through Chicken Star, the food service distribution arm of Charoen Pokphand Foods Philippines.
Five Star emphasizes not only great taste but also food safety, convenience, and health. The company prides itself on high production standards, promising fresh and delicious meals made with uncompromised quality—values that align with Ivana’s own brand and lifestyle.
“We’re committed to being the ‘Kitchen of the World’ by offering nutritious, hygienic, and high-quality food products that evolve with consumer habits,” the company added.
Ivana’s endorsement comes at an exciting time, with fans also looking forward to her return to primetime television and a possible re-entry into the ‘Pinoy Big Brother’ house after her standout week-long stint that left a lasting impression on viewers.
