Fujifilm Philippines has officially launched the Instax WIDE Evo — the newest addition to its growing line of hybrid instant cameras — and it’s now available nationwide for P22,599.
Following the success of the Instax mini Evo, the WIDE Evo brings the same well-loved hybrid features but now with the larger wide-format film. Users can shoot digitally, preview photos through the LCD screen, and only print the shots they truly love, saving on film. Plus, with Bluetooth connectivity, the WIDE Evo doubles as a smartphone printer, making it a versatile companion for any creative.
To celebrate its Philippine arrival, Fujifilm hosted the ’10:10 – Wider Stories to Tell’ exhibit at the Glorietta Activity Center from April 26 to 27, 2025. The exhibit showcased how the WIDE Evo could be a storytelling tool, featuring works by acclaimed Filipino photographers Jilson Tiu, Geloy Concepcion, Aya Cabauatan, and Issa Barte.
The WIDE Evo merges the charm of analog instant photography with the control and flexibility of digital shooting. It features:
- 10 Lens Effects (like Magenta and Monochrome)
- 10 Film Styles (such as Light Leak and Color Gradient)
- Degree Control Function, allowing precise adjustments of light intensity and color gradation in 100 levels — a first in Instax history
- Wide Angle Mode for dynamic shots
- Over 100,000 creative combinations possible
It also features a stylish body combining a sleek black base with metallic finishes, analog-inspired dials for effect selection, and a manual Print Crank to physically eject your photos — delivering a tactile, nostalgic experience.
Through the dedicated Instax WIDE Evo app, users can share and browse creative prints worldwide through the Discover Feed and replicate effect combinations with a tap. Printed images can be saved with an Instax frame directly to smartphones, making social sharing effortless.
Each participating Filipino photographer used the WIDE Evo as a canvas to tell their unique stories:
Jilson Tiu (‘Finding Home’) shared snapshots of his life journey between Manila and abroad, capturing the idea that home is more about connection than location.
Aya Cabauatan (‘Pag-uruli: Where the Horizons Meet’) celebrated the quiet intersections of city life and provincial memories, photographed between Sorsogon and Manila.
Geloy Concepcion (‘Moments to Memories’ documented intimate family moments during brief returns home, offering glimpses into life split across borders.
Issa Barte (‘Heritage of Humanity’) reflected on memory and resilience through vivid images from Vietnam, connecting heritage with hope for the future.
With its wide-format instant prints, adjustable creative controls, and the ability to print from smartphones, the Instax WIDE Evo aims to give users a bigger, more expressive way to capture and share memories.
The Fujifilm Instax WIDE Evo is now available at Fujifilm authorized dealers nationwide for P22,599.
