Urban Smiles Dental Clinic is making history with the highly anticipated Urban Smiles Congress 2025, bringing together top industry experts, business leaders, and some of the biggest stars in entertainment for a groundbreaking event.
This milestone gathering, held at Space by One Ayala, Makati City, highlights the latest advancements in dental tourism, laser technology, state-of-the-art veneering techniques, expansion strategies, and collaborations shaping the future of the industry through Urban Smiles Dental Clinics.
Headlining the event are Catriona Gray, Maricel Soriano, Moira Dela Torre, and Kai Montinola, who proudly serve as Brand Ambassadors of Urban Smiles. Their presence underscores Urban Smiles’ commitment to redefining dental care and making world-class treatments accessible to all Filipinos.

Visionary Leaders Speak on the Future of Dentistry
Urban Smiles CEO Ruel Apostol expresses his excitement for the congress, stating, “Urban Smiles has always been at the forefront of innovation, and this year, we are enhancing patient care and introducing groundbreaking dental technologies. From the latest in dental technology to expanding our reach nationwide, we are committed to providing the best smiles to Filipinos worldwide.”
Dr. Ralph Delas Alas, President of Urban Smiles, adds, “The future of dentistry is here. With cutting-edge technology, international collaborations, and industry-wide partnerships, we are transforming the way people experience dental care. This congress sets the tone for what’s next in the industry.”

Star Power and Industry Experts Come Together
Adding their voices to the event, Urban Smiles Brand Ambassadors share their excitement:
Catriona Gray shares, “Beauty is not just about appearances but about confidence—and a perfectly healthy smile is a big part of that.”
Moira Dela Torre expresses, “Smiling has always been my way of connecting with people, and I’m honored to be part of the Urban Smiles family that makes it happen.”
Maricel Soriano adds, “Urban Smiles is revolutionizing dental care, and I’m proud to be part of a movement that brings world-class services closer to Filipinos. It has changed my life and my OFW sister’s too. It’s amazing.”
Beyond the celebrity appearances, the congress features inspiring talks from top speakers, including Apprentice Asia winner Jonathan Yabut, Motivational Author & Speaker Michael Angelo Lobrin, and Angkas CEO George Royeca, who share insights on leadership, business growth, and industry trends.
In addition, electrifying performances from Femme MNL, Fana and Tony Labrusca bring an entertainment spectacle to the event, keeping energy levels high throughout the celebration.

OFW Promo and Expansion Plans
One of the key highlights of Urban Smiles Dental Congress 2025 is the special OFW Promo, designed to give overseas Filipino workers (OFWs) easier access to premier dental treatments. Alongside this initiative, Urban Smiles is expanding its branches nationwide, ensuring that more Filipinos can enjoy top-tier dental care wherever they are.
Guiding the event with their wit and charisma are hosts Bailey Scot, Janelle Jamer, Sam Acosta, and Anjo Pertierra. Their dynamic presence ensures a smooth and engaging flow throughout the congress.
Urban Smiles Dental Congress 2025 is more than just a dental event—it is a movement toward a brighter, healthier future for all Filipinos. With a fusion of cutting-edge technology, global expertise, and entertainment, this congress is set to redefine smiles in the years to come.