Filipino-owned ride-hailing service PeekUp has introduced its Executive Rides, offering passengers a luxurious and hassle-free travel experience to and from Ninoy Aquino International Airport (NAIA).

The February 12 launch at NAIA Terminal 1 marks a significant milestone in the Philippine transportation sector, as PeekUp becomes the first Pinoy-designed ride-hailing app to provide high-end BMW X5 and X1 vehicles for airport transfers.
The Executive Rides service is designed for travelers looking for comfort and sophistication, especially business professionals who require a more refined and reliable transport option.
PeekUp CEO and Founder Dave Almarinez said the concept for the Executive Rides was born out of growing demand from frequent flyers and corporate travelers for a higher-end ride-hailing experience at the airport.
“The demand for premium transportation services has been evident, especially among business travelers,” Almarinez shared. “With PeekUp Executive Rides, we are redefining airport transfers by offering world-class comfort and convenience.”
PeekUp’s Executive Rides provide a seamless booking experience through a PIN-based technology, ensuring secure and stress-free travel. The service is now available at NAIA Terminals 1, 2, and 3, allowing passengers to book premium rides straight from the airport to any location within Metro Manila.
Apart from its luxury fleet, PeekUp guarantees:
- Reliable ride availability
- Transparent and fair pricing
- Efficient and user-friendly booking system
The service aims to set a new standard for ride-hailing in the Philippines, offering passengers an elevated level of convenience.
Alongside the Executive Rides launch, PeekUp also inaugurated its new Technology and Operations Center in Bonifacio Global City (BGC), Taguig.
Present at the event were COO and Co-Founder Jason Chua, Co-Founder and actress Ara Mina, former Department of Tourism Secretary Wanda Tulfo-Teo, along with VIP guests, media representatives, PeekUp driver-partners, and company staff.
The opening of this new hub reinforces PeekUp’s commitment to innovation and enhancing the ride-hailing experience in the Philippines.

Since its 2024 debut, PeekUp has been making waves in the Philippine transportation landscape. The platform is designed to provide efficient, premium, and accessible mobility solutions, catering to a wide range of commuters, from everyday riders to high-profile executives.
With the introduction of Executive Rides, PeekUp aims to expand its service offerings and further enhance its presence in the ride-hailing industry.
Passengers can book PeekUp Executive Rides through the PeekUp app or directly at the PeekUp Booth inside NAIA Terminal 1.
With just a few taps, travelers can experience a smooth, secure, and elegant airport transfer, setting the stage for a more sophisticated ride-hailing experience in the Philippines.

