SANTÉ, a leading global provider of organic health and wellness products, has tapped Vic Sotto, popularly known as “Bossing,” as one of the new brand ambassadors for Santé Barley. Vic has been a prominent fixture in the Philippine showbiz scene since the 1970s. Known for his strong commitment to a healthy lifestyle, enduring connection to fans of all ages, and dynamic onscreen presence, he’s the perfect face for a brand that’s all about promoting a better quality of life.
As an original host of the long-running noontime show Eat Bulaga! alongside his brother Tito Sotto and Joey de Leon, Vic has been a household name for decades. His extensive filmography features lead roles in sitcoms and iconic comedy and fantasy films, such as Si Agimat at si Enteng Kabisote (2010), Enteng ng Ina Mo (2011), and Si Agimat, si Enteng Kabisote at si Ako (2012).
Most recently, Vic took on his first real dramatic role in the 2024 film The Kingdom, a project that explores an alternate history of the Philippines had it not been colonized, marking a significant departure from his usual comedic repertoire.
Meanwhile, Santé built its reputation as a trusted name in health and wellness. It offers high-quality, organic barley-based products that are certified organic by BioGro New Zealand. With a mission to help people around the world live better, healthier lives, Santé provides natural health solutions that combine science and nature. Its flagship product, Santé Barley, is cultivated in the fields of New Zealand’s Canterbury region, ensuring superior quality and nutrient density. The brand’s other offerings include Santé Pure Barley Powder, Santé Barley Pure Capsules, Santé Fusion Coffee, and other beverages and wellness products catering to various lifestyles.
Vic embodies the qualities that Santé Barley represents: authenticity, vitality, and a proactive approach to health. He shared his enthusiasm about the partnership: “I’m honored to join Santé Barley in their mission to empower Filipinos to live better. Good health is a gift, and we all have the power to nurture it with the right choices. Santé Barley is a product I trust, and I’m excited to share it with more people.”
Santé Barley is renowned for its rich nutrient profile, packed with essential vitamins, minerals, amino acids, and antioxidants. Regular consumption of barley grass has been shown to improve digestion, enhance immunity, and boost overall vitality. By partnering with Vic, Santé aims to inspire Filipinos to prioritize their well-being and explore the benefits of incorporating barley grass into their daily routines.
Coming from the prominent Sotto family, which includes his equally notable siblings Tito and Val Sotto, Vic’s legacy extends beyond his own achievements. He is a father to six children, including actor Oyo Boy Sotto and public servant Vico Sotto, the current mayor of Pasig City. Whether on-screen hosting Eat Bulaga! or spending time with his family, Vic embodies the energy and vigor that Santé Barley promotes.
This partnership will also feature Vic in a series of campaigns, including television commercials, digital content, and live events designed to educate Filipinos about the importance of organic health products.
“Vic’s ability to connect with people and his genuine approach to wellness make him the perfect partner for Santé,” added [Executive’s Name]. “We’re excited to see how this collaboration will inspire Filipinos to make health and wellness a priority.”
