As we step into 2025, beauty trends are evolving to cater to the demands of modern lifestyles. This year, the spotlight is on multitasking products that blend care and style seamlessly. Among these rising stars, liquid lip balms are emerging as a must-have in every beauty enthusiast’s kit. 
Social media has been abuzz with glossy, hydrated lip trends like “tanghulu lips” and “Korean glossy lips,” which surged in popularity in late 2024. Viral TikTok videos showcase how liquid lip balms effortlessly deliver hydration, gloss, and vibrant color in one swipe, solidifying their place as a beauty staple for the year 2025. But what makes this category the breakout trend of the year? Let’s dive in.
The Rise of Functional Beauty
Today’s beauty consumers are no longer content with products that do just one thing. They demand multitaskers that deliver results while accommodating busy schedules. Liquid lip balms answer this call, offering both intensive care and a polished finish in one swipe. Packed with nourishing ingredients, they’re designed to keep lips soft, supple, and healthy while adding a touch of gloss or tint for a sophisticated look.
Lip Looks That Will Dominate 2025
This year’s lip trends are all about achieving effortless elegance. Think soft, hydrated lips with a natural sheen that exudes confidence. From minimalist no-makeup looks to bold lip statements, liquid lip balms provide a versatile base that complements every style. Whether you’re heading to a business meeting or enjoying a night out, a high-quality liquid lip balm can enhance your look without compromising on comfort.
Introducing LIP MAXX: Your New Lip Essential
Leading the charge in this trend for 2025 is LIP MAXX, the newest lip product from Get Ready With Me Cosmetics. Available in all GRWM stores and online channels starting January 14, 2025, this liquid lip balm is designed for modern goal-getters who prioritize both beauty and functionality. What sets LIP MAXX apart?
- Nourishing Powerhouses: Infused with Vitamin E and Grapeseed Oil, LIP MAXX deeply hydrates and protects your lips, ensuring they stay smooth and healthy all day long.
- Jumo Applicator: Designed with a jumbo applicator for ease of use and makes on-the-go touch-ups a breeze, giving you a flawless finish in seconds.
- Cooling Effect: Designed with the tropical climate of the Philippines in mind, LIP MAXX offers a refreshing cooling sensation that’s perfect for humid days.
LIP MAXX retails at PHP 399 each.
LIP MAXX contains menthol. Avoid using it if you have a menthol allergy, cracked, wounded, or chapped lips as it may cause irritation.
A Spectrum of Shades for Every Look
In 2025, the demand for variety in lip shades continues to grow, celebrating individuality and personal expression. LIPMAXX embraces this trend with its launch of 13 versatile shades, designed to complement a wide range of skin tones and styles. Plus, with one exclusive limited-edition shade, LIPMAXX adds a touch of exclusivity for beauty enthusiasts.
| Shade Name | Shade Description |
| Hello, Apollo | Warm Light Caramel Brown |
| Mimosa | Neutral Coral Pink |
| Bellini | Warm Strawberry Pink |
| Maui | Warm Muted Almond Brown |
| Slush | Warm Burnt Coral |
| Kismet | Cool Wine Brown |
| Hot Choco | Neutral Cocoa Brown |
| Love, Charlie | Neutral Cherry Red |
| Fringe | Cool Rouge Pink |
| Frisbee | Cool Cherry Red |
| Tto-Tto | Neutral Muted Nude Rose |
| Confetti | Cool Dusty Mauve |
| Disco Ball (Limited) | Clear with Fine Shimmers |
The beauty of liquid lip balms like LIPMAXX lies in their ability to merge skincare and makeup effortlessly. With their lightweight texture and powerful ingredients, they’re perfect for creating a natural, dewy look that’s easy to maintain.
As more people gravitate toward multipurpose beauty products, liquid lip balms are poised to dominate 2025. With innovations like LIPMAXX from Get Ready With Me Cosmetics, the future of lip care has never looked brighter.
