As we enter 2025, HONDA, through Honda Foundation, Inc. (HFI) and Honda Philippines, Inc. (HPI), operating the Honda Safety Driving Center (HSDC), has forged a momentous memorandum of agreement with Tamang Ride PH, a road safety advocacy movement organized under the initiative of A Child’s Trust is Ours to Nurture (ACTION), Incorporated.
The Tamang Ride movement will create a comprehensive platform for customers’ voices about road safety and will encourage awareness of road safety through their active involvement. This partnership aims to promote road safety, focusing on safe driving/riding for children and beginners.
ACTION’s advocacy over the years has been to continually find ways to help the Filipino people, especially children. It has the capability to reach the poorest in society through existing partnerships with government institutions like the Department of Social Welfare and Development. The Tamang Ride PH movement is set to launch in May 2025.
As the industry leader in road safety awareness and education, HONDA will share Road Safety riding/ driving skills training information and educational materials with Tamang Ride PH. HONDA donated Php 1 million to Tamang Ride PH as Road Safety Ambassador through HFI. This donation will fund the development of Tamang Ride App to improve road safety awareness and participation. The creation of road safety- related content will be published on all Tamang Ride PH social media platforms, disseminating educational and advocacy materials, events, experiential testimonials from road users, among others. These efforts will also contribute to gathering road crash data, enhancing Honda’s existing collaboration with public institutions for this purpose, such as the partnership with the Metro Manila Development Authority (MMDA) since July 2023. Ultimately, this initiative aims to protect children and Filipino families. It aligns with Honda’s objective to expand its reach, particularly to kids (3 to 7 years old), teens (13 to 17 years old), and beginner riders.
Additionally, HPI has agreed for full collaboration with ACTION in the creation of the Tamang Ride Educational module, in providing know-how and funding of PhP 980,000. HSDC will share Honda original Kids on Safety and Teen Smart programs and lead the Training the Trainers and pilot run within the year.
Since its establishment in 2008, HSDC has been committed to promoting the “SAFETY FOR EVERYONE” globally and “SAFETY FOR OUR FAMILY” campaign in the Philippines. HSDC, a world-class Honda riding and driving facility in Paranaque City, provides a learning venue for motorcycle riders and automobile drivers to acquire a road safety mindset and necessary driving skills. HSDC partners with public and private organizations to spread and educate the community on road safety awareness, mindset, and driving proficiency, including the Students on Safety program for kids and teens.
In December 2024, Asian Honda announced Honda’s commitment to a multi-year partnership with the UN to improve road safety, marking a historic milestone as the first vehicle manufacturer to join the global partnership. This advances Honda’s global goal of halving traffic deaths by 2030. In the Philippines, Honda’s partnership with Tamang Ride PH marks a significant milestone in reducing road crashes and aiming for zero road crashes by 2050.
Guided by Honda global brand slogan, “The Power of Dreams – How We Move You; Create, Transcend, and Augment.” Honda strives to create value through innovative mobility products and services, enabling people to transcend the constraints of time and place while augmenting their every possibility. Honda strives to bring meaningful progress to communities worldwide, aspiring to be a company that society wants to exist. As Road Safety Ambassador, Honda is committed to making communities safer for every family and the next generation.
