San Miguel Foods kicked off the festive season with the Home Foodie Madalicious Christmas event on October 29, 2024, at its Culinary Center in Pasig City, bringing together over 40 influencers for an afternoon of holiday fun, culinary inspiration, and the unveiling of their latest e-cookbook.
The event, which celebrated the brand’s iconic products, included interactive activities such as games testing the participants’ knowledge of San Miguel Foods offerings and a Home Foodie Passport challenge. Influencers who completed the passport entries were entered into a raffle, with prizes such as a smart digital oven, slow cooker, deep fryer, griddle pan, and Masflex cookware up for grabs.
The venue was transformed into a festive holiday wonderland, perfectly setting the mood for the program, which spanned three hours of exciting festivities. A major highlight was the launch of the Home Foodie Madalicious Celebrations e-cookbook. The cookbook features 17 easy-to-make recipes for appetizers, main dishes, and desserts, all made with San Miguel Foods products. Guests had the opportunity to sample some of the featured dishes, offering them a preview of what they can prepare this holiday season.
In addition to the cookbook launch, the event also celebrated the winners of the Home Foodie Cooking Challenge, which was sponsored by Reyna Gas and Masflex. Earlier in October, influencers participated in a cooking competition using San Miguel Foods ingredients. The winners of the competition were:
- Grand Prize: Roanne Tadina for her Lime Oriental Wings (Magnolia Chicken Timplados Oriental Wings), winning a 20-L microwave oven.
- 1st Place: Charisse Espinosa for her Beef Tapa Shepherd’s Pie (Purefoods Beef Tapa), earning a 6-liter digital air fryer.
- 2nd Place: Karina Ramos for her Ginataang Manok Inasal (Magnolia Chicken Timplados Inasal), winning an electric hotpot barbecue griller.
Other participants also took home Masflex dinnerware sets.
Celebrity chef Happy Ongpauco-Tiu, a well-known restaurateur, hosted a cooking demo during the event, where she shared tips for elevating holiday meals. She prepared a special Pandesal Ensaymada with Christmas Ham, combining sweet and savory flavors to create a perfect holiday treat.
The event was led by San Miguel Foods executives Llena Tan Arcenas and Leah Golez, alongside Masflex representatives and celebrity chef Gene Gonzalez.
San Miguel Foods’ Home Foodie Madalicious Christmas Kickoff successfully deepened the brand’s engagement with its influencer community, promoting the joy of creating Madalicious meals with San Miguel Foods products.
