After a long wait, KnowKnow has finally released a full-English love song titled “Velvet.” This song, which serves as the lead single for KnowKnow’s upcoming EP “Mr. Enjoy Da Melody” produced and released in collaboration with 88rising this fall, continues his signature romantic style. It paints a picture of a seductive monologue that instantly draws listeners into a gentle and intimate atmosphere—soft whispers, fingertips gliding over sun-kissed skin, still feeling the smoothness of a lover’s touch, like the delicate fuzz that rests on velvet. There’s a desire to deeply understand the other’s past and present because every hazy detail is worth exploring.
In this song, you can hear repeated probing, gentle persuasion, fleeting infatuation, and a familiar sense of déjà vu. “I know you better than you think,” not only your emotions but also your very essence. “You feel like velvet on my skin.” Come along to experience this velvety-smooth musical journey. KnowKnow’s first melodic EP *Mr. Enjoy Da Melody* promises more surprises to come, so stay tuned!
Recognized by The New York Times as the vocal anchor of the breakthrough Chinese hip-hop group Higher Brothers, KnowKnow is a well-known figure in the music industry. Born in 1996, this talented melody-maker has already released two official solo albums and stirred waves globally with singles like “R&B All Night,” “Lover Boy 88,” “Midsummer Madness,” and “Made in China,” accumulating over 450 million streams worldwide.
From the release of the first official Higher Brothers album *Black Cab* in 2017, which saw sold-out tours both in China and internationally, to being featured on Forbes China’s “30 Under 30” list in 2018 alongside his group members, KnowKnow has consistently made headlines. The group’s second album *Five Stars*, released in 2019, featured collaborations with hip-hop greats like Schoolboy Q, Denzel Curry, Soulja Boy, and J.I.D. In 2019, KnowKnow collaborated with Snoop Dogg to release the track “Friends and Foes,” becoming the first Chinese rapper to create a theme song for a US television show alongside a Western rapper.
The group’s hit single “Gongxi Facai” has over 400,000 TikTok videos and more than 4 billion global views. In 2018, KnowKnow teamed up with Joji, Rich Brian, and August 08 on the 88rising summer album’s lead single “Midsummer Madness,” becoming the only Chinese rapper to receive RIAA Gold certification for the song, which also topped Spotify’s “Global Top 50” chart. His 2019 romantic hit “R&B All Night” sparked a nationwide cover challenge, amassing over 200,000 TikTok interactions and over 200 million streams, topping major streaming platforms.
KnowKnow’s debut solo album *Mr. Enjoy Da Money* showcases his multifaceted talents, blending top-tier Chinese hip-hop with irreplaceable Know-style hits. The album features strong collaborations with fellow Higher Brothers member MaSiWei and pop artist Jackson Wang. In 2020, KnowKnow took on the role of mentor for the first time on Bilibili’s S+ level variety show *Rap for Youth*, joining the stage with Huang Zitao, Rich Brian, MaSiWei, Li Yuchun, and MC Hotdog, breaking records with over 1 billion views per episode. There’s no doubt that with his unique musical style, impactful lyrics, and boundless creativity, KnowKnow is leading the new generation of Chinese hip-hop.
