ABS-CBN and ALLTV continue to solidify their partnership, as the two media giants recently signed a blocktime deal allowing ABS-CBN’s flagship news program ‘TV Patrol’ to air on ALLTV.
Anchored by veteran broadcasters Noli de Castro, Karen Davila, Bernadette Sembrano-Aguinaldo, and Alvin Elchico, ‘TV Patrol’ is now available to a broader audience, streaming not just online but also via free TV through the AMBS-owned channel.
This partnership expands ABS-CBN’s reach, alongside existing agreements with other networks like GMA Network, TV5, and A2Z. Beyond news programming, ABS-CBN’s popular noontime show ‘It’s Showtime’ has also become more accessible, airing on GMA Network’s GTV, A2Z, and now, on ALLTV. These collaborations mark a strategic shift for ABS-CBN, maximizing content distribution despite the company’s loss of its broadcast franchise in 2020.
There are growing speculations about potential future collaborations between ABS-CBN and ALLTV. Industry insiders suggest that the next step could involve a deeper partnership where ABS-CBN might provide more content or even manage operations for ALLTV, taking advantage of its state-of-the-art facilities and production capabilities. Some have even floated the idea of consolidating ABS-CBN’s shows under ALLTV, streamlining its offerings and strengthening the alliance between the two networks.
As AMBS continues to grow its presence in the broadcasting industry—especially after securing ABS-CBN’s former frequency—the partnership is seen as a significant move that could shape the future of both companies. The potential of further collaboration is promising, making this a partnership to watch as it unfolds.
This could lead to a scenario where, instead of ABS-CBN’s programs being spread out across GMA Network, TV5, and A2Z, they are more focused on ALLTV, providing a unified experience for viewers and a more efficient operational model for both networks.
This partnership reflects the evolving nature of Philippine television and how networks are adapting to ensure their survival and relevance in an increasingly competitive industry.
