Close Menu
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV
What's Hot

Vilmark Viray honors his mom in latest single ‘Sa Piling Mo Lang’

May 14, 2025

Bea Binene celebrates Bam Aquino’s strong Senate comeback: ‘Ang panalo ni Sen Bam ay panalo din natin!’

May 14, 2025

Zsa Zsa Padilla celebrates 4 decades in the industry with new album, concert

May 13, 2025
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram YouTube TikTok
LionhearTVLionhearTV
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV
LionhearTVLionhearTV
Home»Press Release»Manila Broadcasting Company is now MBC Media Group
Press Release

Manila Broadcasting Company is now MBC Media Group

Lion's DenBy Lion's DenFebruary 8, 2024No Comments4 Mins Read
Share
Facebook Twitter Reddit Pinterest Email

85 years since it was founded in 1939 with KZRH (now DZRH), MBC has consistently demonstrated its ability to adapt proactively to the changing needs of the Filipino audience. Over the decades, the company has evolved from a purely broadcast entity to a multi platform business thanks to the strategic expansion of its channels and services. To keep up with Today’s fast-changing environment, MBC takes on a fresh look and a new proposition, ready to take on the country’s dynamic media landscape.

To herald a bold new era for the broadcasting giant, MBC unveiled its new brand name, MBC Media Group, with a modern new logo illustrating fluidity to represent how the company adapts to the present and future. The new design also features six ellipses, symbolizing 6 Strategic Business Units (radio, TV, promotions, talents, events, and digital), also representing sound waves from its legacy business and a depiction of a wider audience reach.

To celebrate the landmark change, MBC officers and employees, clients, advertisers, industry partners, and colleagues from the media gathered together at the Aliw Theater in Pasay City, Metro Manila last February 6, 2024, to witness the unveiling of the corporation’s refreshed identity. Attendees were also treated to a full studio tour of the facilities, then ushered to the main theater for the program.

In attendance were MBC Media Group Chairman Fred J. Elizalde and wife, Artistic Director and CEO of Ballet Manila, Lisa Macuja-Elizalde. Assistant Vice President – Digital Media Sasha Elizalde-Del Rosario formally opened the event and declared how the rebrand is not merely a superficial change, but a calculated move towards the future, “The transformation we are about to make is more than just a name change. It is a strategic evolution, a reimagining of who we are and the great potential we hold.” Senior Vice President-Operations Juan Elizalde revealed the company’s 6 new Strategic Business Units and encapsulated in three ways how the strengthening of these Units play into the overall strategic vision and growth of the company: “Number one -bigger audience, better services, and more platforms to reach audiences. Number two – fully integrated campaigns on air, online, and on-ground. Number three – more ways to serve Filipinos, everywhere!”

Unveiling the new brand name and logo was MBC Media Group President and current Chairman of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Jun Nicdao, who explained how the transition will affect the company’s stakeholders: “For you, our dear Partners, this is a symbol of our bigger and stronger integrated media platforms to help you grow your business. For our audiences, this also means we now have more ways to serve them better with information, entertainment, and year-round community service activities. As our audiences grow, together we grow, kaya Sama-sama Tayo Pilipino!”

Serving as the launch campaign of the media powerhouse was “Sama-sama Tayo,
Pilipino!”; an apt statement that echoes MBC Media Group’s call for unity towards the
future, expressing a commitment to a common direction and collective success.

Key officers and representatives from the 6 Strategic Business Units were present during the launch: representing MBC Radio are Atty. Rudolph Jularbal (Station Manager-DZRH), Jonathan Decena (VP-Radyo Natin), and Johnny “Ivan” Quiling (AVP-FM Operations and Programming), who also currently leads the MBC Events unit; Christian Dela Cruz (Chief Digital Officer), Jeffrey Joe Pe-Aguirre (Director-Digital Media for AM Network) and Riere Lavarez (Manager-Digital Media for FM Network) for MBC Digital; Rita Salonga ( Head of TV Production) for MBC TV; Irving Lisondra (VP-Ad & Promo) and John Carl Galang (Director-Ad & Promo) for MBC Promos; and heading MBC Talents is Vince Jaen, also functioning as the company’s AVP for Integrated Media.




The event culminated with giveaways for all and lucky attendees winning big raffle prizes.
With a renewed commitment to excellence, the MBC Media Group continues to engage patrons across the Philippines, offering forward-thinking content and cutting-edge services. As the company transitions into its next era, MBC Media Group remains dedicated to delivering unparalleled news and entertainment and
expanding horizons to reach new audiences. Alongside this development, the company also unveiled its new corporate website (mbcmediagroup.com), providing an interactive platform for audiences to explore and stay informed and updated.

Comments

Ballet Manila Lisa Macuja-Elizalde MBC Media Group
Share. Facebook Twitter Pinterest LinkedIn Reddit Email
Previous ArticleTurning a dangerous mission into a fun family holiday: Forger style. Watch the trailer for Spy x Family Code: White, showing in PH cinemas March 13
Next Article Dominic Roque defends Bea Alonzo, calls for end to negativity amid breakup reports
Lion's Den
  • Website
  • Facebook
  • X (Twitter)
  • Instagram

LionhearTV has always believed in what the everyday reader can contribute, and has always been open to receiving input, help, or leads on stories. Readers are always encouraged to drop us their thoughts either by either by leaving a comment on a post, or contact us directly – email us at lionheartvnet@gmail.com.

Related Posts

Vilmark Viray honors his mom in latest single ‘Sa Piling Mo Lang’

May 14, 2025

The Language of Love through Food: Celebrating Mother’s Day with Ajinomoto Philippines’s Healthy, Nutritious, and Delicious Hearty Dish

May 13, 2025

Globe GFiber Prepaid load now available at your suking tindahan

May 13, 2025

Bandai Namco Entertainment Launches Gundam Metaverse on AWS

May 13, 2025
Add A Comment

Comments are closed.

Find us on Facebook
Blogmeter.Top



Trending

Celebrity Flops: Unexpected Senate Race Outcomes in 2025 Midterm Elections

May 13, 2025

Leni Robredo makes history as Naga City’s first Female Mayor

May 13, 2025

‘Encantadia’ at 20: A Magical Legacy That Endures

May 2, 2025

PBB Celebrity Collab Edition: Instagram Follower Surge Reflects Reality Show’s Star-Making Power

April 28, 2025

Lion With A Heart returns to Pinagbayanan: Year 8 of giving back

April 26, 2025
Showbiz News

Bea Binene celebrates Bam Aquino’s strong Senate comeback: ‘Ang panalo ni Sen Bam ay panalo din natin!’

May 14, 2025

Jessy Mendiola to Luis Manzano after election loss: ‘Still so proud of you. I love you.’

May 13, 2025

Christian Bautista reaffirms loyalty to the Kapuso Network

May 13, 2025

Manny Pacquiao fails Senate comeback bid, son Michael Pacquiao wins first term as GenSan Councilor

May 13, 2025

Celebrity Flops: Unexpected Senate Race Outcomes in 2025 Midterm Elections

May 13, 2025
Most Viewed

Vilmark Viray honors his mom in latest single ‘Sa Piling Mo Lang’

May 14, 2025

Bea Binene celebrates Bam Aquino’s strong Senate comeback: ‘Ang panalo ni Sen Bam ay panalo din natin!’

May 14, 2025

Zsa Zsa Padilla celebrates 4 decades in the industry with new album, concert

May 13, 2025

The Language of Love through Food: Celebrating Mother’s Day with Ajinomoto Philippines’s Healthy, Nutritious, and Delicious Hearty Dish

May 13, 2025

Jessy Mendiola to Luis Manzano after election loss: ‘Still so proud of you. I love you.’

May 13, 2025
eMVP Digital is an online empire that useful pieces of information and a resource for a daily dose of entertainment in all forms. It produces LionhearTV.net, Dailypedia.net, RAWR Awards, RAWRMag, DailyPIPOL, and Broken Lion. These platforms have a highly-engaged audience per month, which varies from ages and sexes.



Blogmeter.Top
© 2025 LionhearTV.net.
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV

Type above and press Enter to search. Press Esc to cancel.

News Hub
New
Icon
Icon
×
Icon
New
Icon News Hub
Icon News Hub
News Hub Powered by iZooto
You have no new updates. Watch this space to get latest updates.
Unblock notifications to start receiving real time updates. Know More
Link copied to clipboard.