With the Kapamilya noontime show claiming victory in the ratings game more frequently than before, it seems usual leader, EAT Bulaga, has finally met its match.
It’s easy to believe It’s Showtime benefited from the downfall of TAPE’s noontime show (now called Tahanang Pinakamasaya), as many viewers seemed to have left the show when it lost the ‘Eat Bulaga’ branding, earlier last month. The show has since been relegated to third place in the ratings game, behind It’s Showtime and TVJ’s brainchild, EAT Bulaga.
That said, one must not overlook either, how It’s Showtime’s massive improvement in viewership, coincided with the introduction of well-loved new segments like, KaraoKids and EXpecially For You. The returning Tawag ng Tanghalan Kids should also not be discounted.
EXpecially For You, a dating game which features ex-couples re-uniting for the show, so that one can find a potential new partner among a set of searchees, is particularly popular among netizens. The show, consistently entering the top trending topics on X, has been positively welcomed by viewers, as it frequently opens discussions on a relationships and its dynamics.
Recently, the show featured a same-sex couple, a which is a rare scene on mainstream television. The relatability and the way the show touched hearts through heartwarming and heartbreaking breakup stories, are among the biggest reasons why the segment has been drawing audiences into watching the show, everyday.
Similarly, the entertainment brought by the guessing game, KaraoKids, is a constant source of contagious fun for viewers, who get a daily dose of their much-needed laugh from Argus, Kulot, Jaze, and other young kids, who try to mimic the sound and lyrics they hear on their headphones, so that the It’s Showtime can guess the correct title of the song being asked about.
Through these new set of segments, It’s Showtime, has undoubtedly found its strongest formula to keep EAT Bulaga from leading the noontime race unopposed. The show, in fact, has won the three-way ratings game five times already, with its latest win, logged last Monday, February 5, 4.4 versus Eat Bulaga’s 4.3 and Tahanang Pinakasaya’s 2.6.
It is also noteworthy that It’s Showtime has peaked at a people rating of 4.8 on January 27, which is already its highest since the ABS-CBN franchise denial.
