Despite calls for a boycott of the Kapamilya noontime show ‘It’s Showtime,’ it appears that these efforts were ineffective, as the show achieved its highest ratings since the ABS-CBN shutdown.
According to the latest ratings report from Nielsen NUTAM People, ‘It’s Showtime’ continues to dominate the noontime programming slot, reaching its highest rating to date since the onset of the pandemic and the ABS-CBN shutdown.
On Saturday, February 17, ‘It’s Showtime’ garnered a rating of 5.7 percent, surpassing its rival ‘EAT…Bulaga,’ which scored 4.3 percent, and ‘Tahanang Pinakamasaya,’ which achieved a 2.7 percent rating.
LOOK: #ItsShowtime continues to reign on noontime, as it logged its 4th and 5th consecutive wins, in just a week, on Friday, February 16 and 17, Nielsen Philippines fata show. #EATBulaga #TahanangPinakamasaya
MORE RATINGS: https://t.co/FJQ5Wbo6ms pic.twitter.com/ejQuvMpBX0
— LionhearTV.net (@LionhearTVNet) February 19, 2024
During the Saturday episode, the show faced calls for a boycott from several netizens after featuring Karla Estrada, a known Marcos supporter, as a guest. Karla appeared on the show to support her friend Via Veloso, who was selected as the day’s searchee for the ‘Especially for You’ segment.
“Boycott showtime Karla estrada pa more,” said @madeyemo0dy
Boycott showtime Karla estrada pa more
— Made Eye Moody (@madeyemo0dy) February 19, 2024
“Nakalimutan ata ni @vicegandako na halos lahat ng sumusuporta sa kaniya at sa It’s showtime ay Galit Kay Karla E.. Isa sa nagpromote sa mga kandidato noong eleksyon na nagpashutdown sa ABS CBN Nawala ata sa kaniya na isipin Yun. Basta friend niya okey siya lol #BoycottItsshowtime,” @punkyyyg tweeted.
Nakalimutan ata ni @vicegandako na halos lahat ng sumusuporta sa kaniya at sa It's showtime ay Galit Kay Karla E.. Isa sa nagpromote sa mga kandidato noong eleksyon na nagpashutdown sa ABS CBN Nawala ata sa kaniya na isipin Yun. Basta friend niya okey siya lol #BoycottItsshowtime
— Punkyyy (@PunkyyyG) February 17, 2024
“Kadiri yung episode today! Kadiri yung nanay ng cheater ang guest at isa sa dahilan ng nagpasara ng abscbn. @itsShowtimeNa @pawilectura @vicegandako Nakikinig daw sila sa madlang pipol. Pero parang di naman hahahaha #BoycottItsShowtime,” @oliverquickie shared.
Kadiri yung episode today! Kadiri yung nanay ng cheater ang guest at isa sa dahilan ng nagpasara ng abscbn. @itsShowtimeNa @pawilectura @vicegandako
Nakikinig daw sila sa madlang pipol. Pero parang di naman hahahaha#BoycottItsShowtime
— Oli (@oliverrquickie) February 17, 2024
“Very wrong na i-guest nyo yan @vicegandako yun party list nyan ay isa sa mga sumupport sa #abscbnshutdown baka nakakalimutan nyo @ABSCBN Hirap nyo mahalin ABSCBN! #BoycottItsShowtime,” @iamquit112121 expressed.
Very wrong na i-guest nyo yan @vicegandako yun party list nyan ay isa sa mga sumupport sa #abscbnshutdown baka nakakalimutan nyo @ABSCBN Hirap nyo mahalin ABSCBN! #BoycottItsShowtime
— AR NEL (@iamquit112121) February 18, 2024
Prior to achieving its highest rating, ‘It’s Showtime’ secured a four-day winning streak against ‘EAT…Bulaga’ starting on Tuesday, February 13, with a score of 4.1 percent against ‘EAT…Bulaga’s’ 4.0 percent. The lead continued on Wednesday, February 14, with ‘It’s Showtime’ earning a 4.5 percent rating compared to ‘EAT…Bulaga’s’ 3.9 percent.
The show maintained its lead on Thursday, February 15, with a rating of 4.6 percent, which was 0.5 percent higher than ‘EAT…Bulaga’s’ 4.1 percent. The winning streak extended to Friday, February 16, with ‘It’s Showtime’ securing a rating of 4.5 percent against ‘EAT…Bulaga’s’ 4.4 percent.
