On December 7, social media influencer Jenela Tuguinay-Cachero, known as Jenela in Japan, recounted how she began investing in gold jewelry because of her Mom.
At the media event for her endorsement with Amara Shia Jewelry, Jenela remarked that she fell in love with gold jewelry after she saw how her Mom used them in times of financial crisis.
“Actually, specifically sa gold po talaga ako na-in love, nag-invest. So katulad po ng mga binanggit ko po sa mga vlog ko. Very important po, ang significance sa buhay ko ng gold, dati po noong di pa katulad ng buhay ko ngayon, ‘yung gold po talaga ng nagsalba sa buhay namin.”
She then detailed how her Mom would often invest in gold jewelry whenever she had enough income.
“Mahilig po ‘yung Mom ko sa gold, so everytime po na magkakaroon siya ng pera, ayun po, nagkakaroon po siya ng sahod, ini-invest niya po sa gold. So kapag dumadating po ‘yung time na kapag nangangailangan po kami–for example po, nagkasakit po kaming magkakapatid or ‘yung lolo po namin, doon po siya humuhumuhugot. Sa mga gold po na ininvest niya.”
She highlighted the importance of gold as a form of investment asset.
“So doon ko po nakita talaga ‘yung importance ng gold, na parang sabi ko, kapag ako rin nagkapera, in the future, mag-i-invest po talaga ako sa gold. So with that, nakikita ko po ‘yung pinaghirapan ko. Nai-invest ko po, and alam ko po na pinaghirapan ko po ‘yung mga jewelries na ‘yun.”
As for her jewelry preferences, Jenela stated that she prefers designs with sentimental value or meaning.
“Importante sa akin na ‘yung mga jewelry na sinusuot ko, may significance po sa buhay ko. Katulad po ng kung paano ko nakilala ‘yung Amara Shia, I reached out to them, kasi gusto ko po magpagawa ng piece na may konektada sa akin.
“So ‘yun po ‘yung Kanji, or ‘yung Japanese word na yume na ibig sabihin po ay dream. So ‘yung mga sinusuot ko po, may mga memories na kasama, kumbaga, kapag sinuot ko, ay si Jenela ‘yun. ‘Yung parang magiging statement ko po.”
As for Jenela’s partnership with Amara Shia Jewelry, the brand introduced the social media influencer, known for her vlogs of her life in Japan, as their newest gem and ambassador. The brand highlighted Jenela’s angelic charm and the stories she has giving life to their jewelry pieces.