COS partners with NATIVA™, a pioneering provider of luxury Merino wool, to create a limited-edition capsule championing regenerative farming practices that aim to nurture positive change.
Illustrating COS’ ongoing commitment to traceability and transparency, the collaboration supports NATIVA™’s dedication to cultivating balanced ecosystems. NATIVA™’s holistic approach to regenerative farming is tailored to the needs of each farm to enhance soil and water quality, increase CO2 capturing, and improve animal welfare, the empowerment of farmers and their local communities.
“NATIVA™ is pioneering a new way of producing the world’s finest Merino wool. By supporting our farming partners through regenerative farming practices and instilling trust and traceability throughout the fashion supply chain with Blockchain, consumers can feel confident in the quality and strictest environmental standards when they see the NATIVA™ name,” said Nicolas Sapelli, NATIVA™ sourcing director.
As the COS collections continue to explore regenerative approaches, NATIVA™’s traceable wool fibres come to life through softly tailored set-dressing and elevated essentials.
Additionally, more sustainable materials are featured throughout COS’ knitwear collections, crafted from wool certified by both the Responsible Wool Standard and Responsible Mohair Standard, and recycled and repurposed wool. Enduring design, uncompromised quality, and meticulous craftsmanship is delivered throughout.
