On December 7, Amara Shia Jewelry CEO and Owner Shina Sevilla Aquino clarified how the design process worked for their custom pieces.
At the media event for Jenela in Japan’s endorsement with Amara Shia Jewelry, which LionhearTV covered, Aquino emphasized that their custom design pieces follow copyright claims.
“To be honest, hindi po talaga kami nag-aano, pero sa ngayon po kasi ‘yung brand po namin, sobrang well known na po talaga. Kaya nga po, talagang kini-keep po talaga namin ‘yung brand namin na hindi siya ma-copyright or kahit ina-advice po talaga namin ‘yung mga client na ‘yung design po talaga ay mag-symbolize sa inyo. So ‘yun, hindi po talaga kami gumagawa ng mga design na branded po to keep our brand also.”
She then attested to their all-natural materials, especially for Amara Shia Jewelry’s diamond pieces.
“‘Yung mga diamonds po namin ay sourced from Hong Kong po talaga–all-natural diamond. Lahat po ng ano namin is all-natural diamond, kasi sobrang dami po talaga ngayon, lab diamonds, moissanite, pero doon po talaga kami sa all-natural diamond kasi iba po talaga ‘yung natural diamond, ‘yun po ‘yung ano namin sa kanila. Kung magla-lab kayo or magmo-moissanite po, doon na lang po kayo sa natural diamond, kasi ang natural diamond po, kahit anong ano mo diyan, hindi po ‘yan mababasag.”
Aquino then revealed the brand has a localized production line for custom-designed jewelry.
“We have home production po sa Amara po, kasi we started po talaga sa mga costumized, si Amara po talaga, ‘yun po ‘yung pinaka ano niya before kami mag-diamonds. So puro ano po talaga kami, customized. So yes, they’re all Filipinos and dito po sa Pilipinas lahat ng gawa namin. It’s purely handmade.”
As for Jenela’s partnership with Amara Shia Jewelry, the brand introduced the social media influencer, known for her vlogs of her life in Japan, as their newest gem and ambassador. The brand highlighted Jenela’s angelic charm and the stories she has giving life to their jewelry pieces.
