The competition in the Philippine noontime show scene has intensified once again with the much-anticipated return of the Kapamilya noontime show ‘It’s Showtime.’
Recent Nielsen NUTAM People survey ratings reveal a dynamic three-way battle for the top spot.
Initially, E.A.T. regained its lead after trailing behind ‘Eat Bulaga!’, securing the top position. However, ‘It’s Showtime’ swiftly surged back into the competition, tying with Eat Bulaga.
On October 30, Eat Bulaga snatched the lead with a 4.4 percent rating, surpassing E.A.T.’s 3.8 percent, while It’s Showtime trailed at 2.4 percent.
The next day, E.A.T. swiftly reclaimed the top spot with a 4.0 percent rating, ahead of Eat Bulaga’s 3.7 percent. It’s Showtime also showed improvement, climbing to 2.7 percent and securing the 20th spot on the rating chart.
By November 1, It’s Showtime had made significant progress, rising to the 15th spot with a 3.5 percent rating, just 0.1 percent below Eat Bulaga’s 3.6 percent and 0.4 percent lower than E.A.T.’s 3.9 percent.
On November 2, It’s Showtime caught up with Eat Bulaga, both securing a 3.8 percent rating in the 14th spot. Meanwhile, E.A.T. maintained its lead with a 4.3 percent rating, claiming the 13th spot.
With the return of ‘It’s Showtime,’ the competition in the noontime ratings is expected to intensify in the days ahead.
