A lush Italian garden adorned with appliances like an art installation reminiscent of the Emilia Romagna region — this is how SMEG, the world-famous Italian brand, celebrated sixteen successful years in the Philippines at the Ayala Museum.
As guests were ushered into the venue, they were transported to the garden installation, aptly named “A Garden of Kitchen Delights by SMEG” filled with lemon trees, flowers and verdant greens that came alive with the striking colors of SMEG appliances showcased as functional pieces of art.
The intricate planning and amazing attention to detail involved in creating the delightful SMEG indoor garden installation says so much about the brand’s commitment to outstanding design and quality.
From the awe-inspiring garden tour, guests were then ushered to an exclusive preview of a great Philippine masterpiece — Juan Luna’s long-lost artwork, “Hymen, oh Hyménée.” Interestingly, the flowers featured in the SMEG indoor garden were inspired by the flowers that are strewn on Luna’s masterpiece; thus, the transition from the garden installation to “Hymen, oh Hyménée” flows smoothly, as if one is a part of the other.
The night’s guest list was truly an indication of SMEG’s success in the local market, with no less than the Italian ambassador to the Philippines, His Excellency Marco Clemente, and SMEG Export director for Asia Matteo Lupi gracing the event.
Business leaders from the Italian Chamber of Commerce in the Philippines’, and stalwarts from the country’s property development, design and architecture industries were also present to celebrate with MCI and SMEG.
To give thanks to its partners for making sixteen successful years happen, SMEG and MCI treated its guests to this unforgettable celebration.
Throughout the night, guests were treated to unlimited drinks from the Botanist and Rémy Martin featuring a selection of SMEG products, complemented by delectable cuisine and wines from Northern Italy, and decadent desserts from The Daily Knead while the renowned Manila Philharmonic Orchestra serenaded them in the background.
For the past sixteen years, SMEG has been changing the Philippine skyline through partnerships with premier developers such as Ayala Land Premier, Rockwell Land Corporation, Shang Global City Properties, Inc., RHK Land, Phil Realty and Holdings Corporation, AlphaLand Corporation, and many more. This has resulted in close to 50 buildings and 10,000 condominiums across Metro Manila, Cebu and Davao, all having SMEG kitchens.
