Following the resounding success of last year’s “Balik Yuhum”, Bacolod City was once again aglow with brilliant masks and captivating rhythms during the celebrated return of the Masskara Festival. In collaboration with online food and delivery delivery platform foodpanda, this year’s event restored the smiles of the Bacolodnons as both locals and tourists alike immersed themselves in the joys of Sinadya sa Bacolod.
foodpanda joined the exuberant mix this year with its on-ground activation, “Magsinadya Like a Panda”, which ran from October 18-22 on Lacson Street. The food delivery giant gave both its app users and festival-goers an elevated festival experience that encapsulates its brand philosophy: “Live Like A Panda.”
The beloved mascot, Pau-Pau, played a central role in all the celebrations, engaging in numerous festival activities. Those who visited the foodpanda booth had the opportunity to partake in a range of activities, experience Pau-Pau’s preferred awards, and receive an abundance of giveaways.
Amidst the rhythm of drums and the vibrancy of the dance parades, festival-goers discovered a haven where all their food desires were effortlessly catered to thanks to foodpanda’s participation. During the Masskara Arena Competition and Masskanamit Culinary Showdown, foodpanda proudly awarded the coveted ‘Pau-Pau’s Choice Award.’ Additionally, lucky festival attendees participated in various activities and had the chance to win adorable Pau-Pau plushies as part of the festivities. foodpanda’s presence at the festival added an extra layer of excitement and fun to the celebration.
“foodpanda’s involvement in Masskara Festival is a reflection of our commitment to enhancing our app user’s lives beyond just food delivery. It’s about amplifying the moments of joy and celebration,” says foodpanda Philippines Growth & Marketing Director Patricia Jacinto.
It’s also worth noting that the festival wasn’t complete without the special festival vouchers, which ensured that app users enjoyed exclusive discounts on their grocery and food orders, adding an extra layer of excitement to the festivities.
For more information on foodpanda’s participation and offerings during Masskara Festival 2023, visit their official website or connect with them on social media. Embrace the spirit of Masskara, and get ready to Magsinadya Like A Panda!
