Singapore – ‘Bewitched’, the highly-anticipated new album from acclaimed Los Angeles-based Icelandic-Chinese artist, composer, producer and multi-instrumentalist Laufey, is now available worldwide via AWAL.
The album has now broken the all-time record as the biggest debut for a Jazz album on Spotify in history. Fans can stream ‘Bewitched’
Since its release in May, the album’s breakaway hit single, “From The Start” has seen a meteoric rise. The track topped 1 million streams in less than 24 hours upon release and continues to garner 1.75 million streams per day across DSPs, with 120 million global streams to date. Moreover,
“From The Start” is now the most streamed jazz song in the world – steam-rolling into the U.S. and Global Top 50 charts, as well as Top 10 on Spotify Viral charts around the world including Singapore and the Philippines, and Top 20 in Malaysia.
Alongside the album release is the visualizer for the new focus track, “Lovesick”.Laufey – “Lovesick” (Official Visualizer) On September 10, fans from across the world were invited to enjoy
“A Very Laufey Day” – a curated “Laufey-inspired day” tailored to their city. Jakarta was the only city in Southeast Asia to have hosted this global event.
Fans were encouraged to go out and complete various hand-picked activities in each market, alongside a broader generic checklist that can be completed anywhere in the world.
Every activity is matched to a song on the album paired with a prompt, and pulled through to a central gallery housed on https://averylaufeyday.com/.
‘Bewitched’ follows Laufey’s 2022 debut full-length, ‘Everything I Know About Love’, which reached #1 on Billboard’s Alternative New Artist Album chart and featured hit single, “Valentine”, which peaked at #1 on the Spotify Jazz Chart.
While ‘Everything I Know About Love’ shows what Laufey calls her “hopeless romantic” side, ‘Bewitched’ has a more mature outlook, although it’s still in love with love. Laufey notes,
“This is a love album, whether it be a love towards a friend or a lover or life. The first album also touched a lot on things like moving out of my childhood home and moving into a new city for the first time—being an adult.
With this one, I’ve experienced a little bit more of that, and I’m writing about the magic in the love of being young”.
