Celebrating the confidence that comes from walking your path with purpose, the COS Spring Summer 2023 campaign showcases versatility, embracing the fluidity of the ever-changing season. Championing open thinking, the campaign sets out to challenge formed beliefs and encourages a positive perception of new views.
Set against a richly textured cityscape backdrop, the campaign champions creative contrasts and drives inclusivity. Guyanese American rapper and singer SAINt JHN, American actors Myha’la Herrold and Kieran Culkin, and Ugandan-British actor, singer, composer and playwright Sheila Atim lead the campaign’s diverse cast on the streets of Los Angeles. Starring alongside are, Indigenous American model, water protector, and climate Advocate, Cherokee Jack, American model Rebecca Longendyke, Chinese model Shu Pei, and South Korean model Xu Meen.
Showing how inspiration can come from all places, whether the city streets, buildings or the studio, British-born, Los Angeles-based photographer Glen Luchford captures the mood of the city in a sequence of captivating images.
An understated approach to luxury, the season’s ready-to-wear collection champions the perennial through fashion that lasts. Paying close attention to construction with an emphasis on shapes and form, tailoring is reinvented in light seasonal linen and seersucker, while soft leather jackets and structured trench coats elevate the everyday, transitioning seamlessly to the evening. Broderie anglaise sits loosely on the body while hand-drawn abstract florals adorn coordinating sets in fresh new colourways. Craftsmanship is further explored this season through a selection of COS × LINDA FARROW collaboration sunglasses.
Styled by Suzanne Koller, effortless summer volumes and structured silhouettes are explored through considered transitional combinations. Bold green hues stand out against contemporary natural tones while refined craftsmanship and a circular approach are prominent.
