It seemed the decision to cut off its online live streaming has paid off for Wowowin.
On Monday, September 26, Wowowin host Willie Revillame announced the decision of ALLTV management to let go of its online live stream to persuade its loyal viewers to tune in to free TV.
“Wala tayong Facebook at YouTube ngayon kasi ang gusto namin ng AMBS management ay nakatutok kayo sa TV.
“Ang hirap manood sa cell phone kung kayo ho ay nasa biyahe,” the host-producer explained.
The decision came after its dismal TV ratings since its soft launch on September 13.
Based on the rating report from AGB Nielsen NUTAM people data on Thursday, September 15, Wowowin registered an underwhelming 0.0% people rating, unusual TV ratings for Willie Revillame’s show which used to dominate its timeslot during its stint on the GMA network.
Meanwhile, the decision seemed to pay off as Wowowin saw improvements in TV ratings.
Based on the latest comparative rating report from Nielsen NUTAM People’s data on Wednesday, September 28, Wowowin moved up to 0.2% from its previous 0.0% rating. This was a great improvement, given it’s just three days after cutting off its online broadcast.
Prior to its launch, Willie vows to change the landscape of Philippine primetime TV by placing Wowowin in the 7 PM timeslot, which is currently being lorded by primetime newscasts.
According to Willie, it’s time to make primetime a family time where the family can enjoy their dinner watching the variety show instead of being fed by unflattering news.
“Bakit ginawang 7 p.m.? Maiba lang.
“Naisip ko na sa hapag-kainan, kapag kayo’y kumakain at ang mga napapanood ninyo, e, mga balita na hindi maganda, masakit ho ‘yan sa mata ng mga bata, sa tenga nating lahat.
“Hindi na tayo dapat nanonood ng masasakit na balita. Nakaka-down.
“Kaya ang gagawin namin, yung 7 p.m. to 8:30 p.m., Monday to Saturday, habang kumakain ang pamilya sa hapag-kainan, kami ang kapiling ninyo.
“Babaguhin na natin. Para sa akin, dapat habang kumakain ang pamilya, hindi nanonood ng mga bad news. Hindi masakit sa tenga, hindi masakit sa mata.
“Yung mga balita, sa gabi na kapag tulog na ang mga bata.
“Pero ngayon, 7 to 8:30 p.m., tawag, bigay, tawag, tulong, bigay ng pag-asa dahil dito sa ALLTV, Sama All, Saya All, kasama ang Wowowin sa pagbibigay ng pag-asa sa bawat Pilipino.”
Can Wowowin maintain its rating trend or will it stagnate in its current position?
