GMA Network, Inc., the country’s leading broadcast company, and Nestlé Philippines, one of the largest food and beverage manufacturers, are teaming up for the environmental advocacy campaign, Kapuso at Kasambuhay ng Kalikasan.
This partnership combines Nestlé’s pioneering sustainability initiatives with GMA’s unrivaled reach and most trusted content. Together, both organizations will encourage collective action on crucial environmental challenges.
In a virtual ceremony, Atty. Felipe L. Gozon, Chairman and CEO of GMA Network, and Mr. Kais Marzouki, Chairman and CEO of Nestlé Philippines, signed a memorandum of agreement to commence the campaign.
“We believe that our partnership with GMA Network can help move the needle to involve more consumers in creating a lasting, positive impact on the environment. GMA has the credibility, reach and influence to mobilize people for the cause of sustainability and ultimately the regeneration of the planet,” said Mr. Marzouki. “If we put all our efforts together, we can make a difference. Our joint campaign to build awareness on the impact of plastic waste can go a long way.”
Atty. Gozon added, “With this partnership, we will be able to communicate that it does not take a lot to become environmentalists. Through our joint efforts, Nestlé and GMA will inspire Filipinos through basic acts at home, like proper waste disposal, power and water conservation practices, creative recycling and re-purposing, and even simply embracing a less material lifestyle, all these can make a big difference.”
GMA Network is recognized as one of the notable organizations that promote sustainability in the country, being the first media and broadcasting company in the Philippines to sign with the United Nations (UN) Global Compact. On air, it broadcasts programs that champion the planet and has integrated green practices into its business operations. The Network has also institutionalized green advocacy through the Kapuso ng Kalikasan, its flagship environmental program.
“We are at the start of a deepening synergy between our two organizations, both committed to saving the environment,” said Angel Javier Cruz, Vice President and Head of Corporate Affairs and Communications. “As we speak, various projects are in the works and you’ll see more of these in the coming months.”
Part of the campaign includes an advocacy video headlined by artists from Sparkle, GMA’s talent management arm. On-ground volunteer activities will also be conducted in parallel with intensifying environmental education online.
“We aim to inform and educate the public about the country’s most pressing environmental problems and encourage them to take action to be part of the solution,” said Joey Uy III, Nestlé PH Senior Vice President for Corporate Affairs and project proponent.
As a major food and beverage manufacturer, Nestlé PH has made local sustainability commitments in line with Nestlé’s global ambition and roadmap to achieve net zero greenhouse gas (GHG) emissions by 2050. Among its pioneering initiatives in the country, Nestlé PH is the first multinational fast-moving consumer goods (FMCG) firm to achieve and maintain plastic neutrality, recovering the equivalent volume of plastic packaging it puts out in the market. With plastic as a significant source of GHGs, the company is taking a leadership role in tackling plastic waste towards a waste-free future.
For more updates on GMA Network, visit www.gmanetwork.com.
