Blogapalooza, the country’s premier influencer marketing company, bagged a Bronze at the first Marketing Excellence Awards in the Philippines.
Besting hundreds of campaigns, Blogapalooza’s Project Graze for Del Monte Philippines earned the third spot under the Excellence in Influencer /Key Opinion Leaders (KOLs) Marketing category. The virtual award took place last January 28.
“We are honored to be part of the award-winning agencies and campaigns acknowledged during the virtual awards. We thank the organization for recognizing our capabilities to revolutionize influencer marketing by going beyond the more traditional manners of execution,” Blogapalooza CEO and Founder Ace Gapuz remarked.
The BlogaMomma also mentioned that this award will help increase their credibility and gain industry-wide recognition in the Philippines and the region. Sharing their entry details, Blogapalooza said that they executed the campaign in an “unconventional” way– employing a grassroots type of influencer marketing where communities and conversations are the names of the game.
“While most marketers would view influencer marketing as engaging individuals with a sizable number of followers and having them speak highly of the product, we went to the core of influencer marketing: authentic conversations generated and steered by authentic people,” Gapuz narrated.
According to Gapuz, they will continue putting their thrust towards winning more awards and recognitions this year to solidify their position in the industry. “We will continue fostering effective collaboration with our partners and our BlogaFam to ensure that we create life-changing, impactful, and innovative campaigns,”
Organized by Marketing-Interactive, the Marketing Excellence Award is designed to celebrate outstanding work from across the marketing communications spectrum. This is the first time that the publication’s flagship award has been inaugurated in the Philippines. Details about the winners are posted on the website.
To know more about Blogapalooza, visit their website and official social media pages.
