Europe’s leading home appliance brand, Beko, wants to raise awareness through its sustainability mission via a virtual launch held on June 24.
The brand held a virtual showcase of its eco-friendly appliances through Arçelik’s CEO Hakan Bulgurlu, CMO Zeynep Yalım Uzun, and CCO Ragıp Balcıoğlu. They also had a special guest from the World Business Council for Sustainable Development, Brendan Edgerton, Circular Economy Director.
During the launch, Beko shared a survey to search about people’s attitudes and concerns about sustainability. As a result, they found out that seven sustainable products such as a washing machine/washer dryer, oven, tumble dryer, refrigerator, espresso coffee maker, and dishwasher were the most choices of the respondents to help consumers reduce their impact on the environment.
The study also found out that all respondents perceived human environmental damage as the most critical threat to a sustainable planet, followed by the plastic issue, then infectious diseases – which may not have even made a list, if these questions were asked two years ago. Extreme weather comes next, followed by natural disasters, natural resource crises, biodiversity loss, food waste, and water stress.
Hakan Bulgurlu, CEO of Arçelik, Beko’s parent company, said, “Our goals in sustainability and our leading efforts in innovation are two great parts of the same whole. Their evolution depends on each other. It is up to us to find better, more environmentally conscious ways of conducting our lives. With a series of eco-friendly Beko appliances, customers can now fully equip a sustainable home.”
Arçelik’s CMO, Zeynep Yalım Uzun, added, “Beko’s brand purpose is empowering future generations to live healthier lives, which is only possible by living more sustainably and working towards a healthier planet. All of our actions and every product we use has an impact on nature. So, beyond this seven-product portfolio, we are eager to adapt our existing technologies to make all our appliances more environmentally friendly too. For Beko, this is only the beginning.”
“At Beko, we are passionate about democratizing technology, making it affordable, and ensuring that as many people as possible have access to it. By integrating sustainability into our business model and throughout everything we do, we strive to reduce human environmental damage by developing high-performance, durable, affordable home appliances that are also eco-friendly,” said Arçelik’s CCO Ragıp Balcıoğlu.
Products with recycled materials for the planet:
EcoTub Washing Machine & Washer Dryer**
- Plastic waste transformed into a valuable alternative raw material.
- Approximately up to 60 recycled 0.5L PET bottles used in the tubs of washing machines and washer dryers on certain models.
- Recycled PET flakes are used along with other plastics and additives without an effect on the tub’s effective performance.
- World’s first example of this type of application in home appliances.
- This eco-friendly new manufacturing method significantly lowers carbon dioxide emissions.
- Since the beginning of this project in 2017, 58 million plastic bottles have been recycled with a reduction of CO2 emissions by almost 2,200 tons.
EcoFiber Oven
- A sustainable material from recycled fishnet waste and industrial thread waste.
- 5% recycled fishnet waste and 65% industrial thread waste used in plastic parts such as door decor plastic and display cover.
- 50% of the BI Oven inner display cover is made from industrial thread waste.
GreenDry Tumble Dryer
- Uses recycled plastic in 15% of its plastic parts on average, including in the water tank housing and back cover.
- In the past two years, 2,420 tonnes of plastic were recycled for this cause.
Products with bio-composites for the planet:
BioCycle Refrigerator
- Durable components are composed of bio-based plastics.
- Egg trays are made from eggshell wastes and bioplastics.
- Each fridge’s two egg trays*** contain eggshell waste from 5 eggs.
- The fan cover is 100% bio-based plastics (33gr) from sustainable resources such as corn starch or sugarcane.
- The door seal is 25% bio-based (soybean oil) materials (195 gr).
BioCoffee Espresso Machine
- Developed with bio-composite technology.
- Each espresso machine is made with five cups of coffee residue, reducing carbon footprint by 5% in bio-composite parts.
Products that reduce chemicals:
AutoDose Dishwasher
- AutoDose dispenses the right amount of detergent for sparkling clean dishes every time.
- In each wash, up to 28%**** less detergent is used with AutoDose for healthy living on a healthy planet.
*Product availability varies per market
** Current products available from the Çayırova Washing Machine Plant are 8-9-10 kg 1400-1600 rpm WM and 8/5kg & 10/6 kg WD. The target is to expand PET usage to other plants
***The number of egg trays can change according to the model
**** For lightly soiled dishes & gel detergent usage
About Beko:
Beko is the international home appliance brand of Arçelik. It offers product lines that include major appliances, air conditioners, and small appliances. Beko is the leading freestanding home appliances brand in Europe in the white goods sector and the no.1 large home appliances brand in the UK. The brand FC Barcelona’s main partner, naming partner of Fenerbahçe Men’s Basketball Team and official supplier of European League of Legends Championship (LEC).
Beko has been focusing on healthy living for years, raising awareness and developing products that make healthy living possible and convenient. Now the brand mission is ‘healthy living is only possible on a healthy planet’. Every action we take to be healthy depends on the planet’s health as well. Beko is committed to protecting our Mother Earth by designing and manufacturing energy-efficient products and investing in resource efficiency in production. Beko encourages its competitors to follow suit.
