Manila, Philippines (September 20, 2021) — The Miss Universe Philippines 2021 is making its mark as the latest brand and the first beauty pageant in the world to ride the NFT wave. The global beauty pageant has teamed up with RedFOX Labs, a Southeast Asian blockchain venture builder, to launch the Miss Universe Philippines NFT collection.
Available on September 24, 2021 on our NFT Platform, it provides an exciting opportunity for adoring fans to buy NFT collectibles of their favorite beauty queens. But this isn’t the first time a famous brand has entered the NFT space.
In fact, many luxury premium brands such as Gucci, Louis Vuitton, and Burberry are turning to NFTs to promote their lines. The fashion industry has been looking for ways to capitalize on the buzz surrounding NFTs. Louis Vuitton and several other fashion brands have launched their own NFTs.
For example, Gucci released its first official NFT in a short fashion film inspired by Aria’s collection. It is to celebrate Gucci’s 100th anniversary and the upcoming collaboration with Balenciaga.
Burberry also collaborated with Mythical Games on an in-game clothing NFT collection by featuring a limited-edition Blanko toy called “Sharky B.” It is the first luxury brand to appear in the multiplayer party game Blankos Block Party.
Separately, Louis Vuitton initiated a mobile game where players can collect 30 free NFTs as they follow the brand’s mascot Vivienne to Paris for a birthday celebration. 10 NFTs were created in a partnership with Beeple, a digital artist whose digital collage sold for USD69.3 million. Moreover, the NFTs in the game are collectibles that cannot be sold.
Overpriced’s black hoodie is also part of the growing NFT one-of-a-kind asset trend. The black hoodie from Overpriced, embroidered with an expletive-laden logo in neon green graffiti font, was sold on the digital art marketplace, Blockparty, to an anonymous bidder who can now “wear” the garment in virtual settings online by scanning a code.
Another implementation of NFTs in the fashion world is collaborating with top-selling NFT artists. The famous sneaker brand RTFKT collaborated with FEWOCiOUS, one of the rising young stars in the crypto universe. They created a series of three sneakers that were accompanied by digital merchandise. More than 600 pairs were sold, with the sneakers alone accounting for USD3.1 million in sales. Winners may receive a physical copy of their sneakers, but the real value came from their limited-edition digital iterations.
The speculative market for one-of-a-kind NFTs has been booming. Blockchain NFTs are making inroads into high-fashion and premium lifestyle brands to reach new audiences, connect with customers, and grow their businesses.
Many luxury brands are taking on NFTs to create experiences for their consumers, similar to the Miss Universe Philippines NFT collection. With that said, the one-of-a-kind Miss Universe Philippines NFT collection honors the beauty pageant’s essence of empowerment and grace. This coincides with other premium luxury brands that seek to renew that essence and connect directly with the fanbase.
With this partnership between RedFox Labs and Miss Universe Philippines, we are able to unlock genuine value for the fanbase to interact with the brand in an environment that celebrates beauty, art, and empowerment. Miss Universe Philippines 2021 NFTs are available to purchase with RFOX tokens. They can be bought on Uniswap and MetaMask.
How to purchase RFOX Tokens on MetaMask
1. Set up a MetaMask wallet account.
2. Buy ETH into your wallet you will spend or the amount of RFOX tokens you need to buy. Make sure that you have sufficient ETH balance to complete the deal.
3. Add RFOX token by clicking the ‘ADD TOKENS’ bottom.
4. Click Custom Token and add the Token Address that can be found on our website: www.redfoxlabs.io.
5. Input the Token Symbol and Token of Precision.
6. Swap your ETH for RFOX. A transaction’s preview will appear in a pop-up window from your MetaMask wallet.
7. Confirm the transaction in the MetaMask wallet. You will receive your RFOX tokens.
How to purchase RFOX on Uniswap
1. Create a crypto wallet that lets you trade in the Philippines like PDAX, Coins.PH, or Binance.
2. Purchase ETH for your crypto wallet you will spend or the amount of RFOX tokens you need to buy. Make sure that you have sufficient ETH balance to complete the deal.
3. Visit our website: https://missuniverseph.redfoxlabs.io/ and click ‘BUY RFOX’. It will take you to the Uniswap app.
4. Connect your MetaMask wallet.
5. Swap your ETH for RFOX. A transaction’s preview will appear in a pop-up window from your MetaMask wallet.
6. Confirm the transaction in the MetaMask wallet. You will receive your RFOX tokens.
