31st March, 2021 – Singapore – JUNO nominated, indie-pop band, Valley bring TikTok influencer Boman on set of their official music video for the global smash hit “Like 1999” released this week alongside the new “Late Night” mix, a revamped version of the track through new label partner Capitol Records and Universal Music Canada, the country’s leading music company.
Valley – comprised of Rob Laska, Karah James, Mickey Brandolino and Alex DiMauro – has spent the past two years developing and becoming one of the top internationally streamed Canadian-domestic acts worldwide.
The music video sees Boman as a frenzied director and features Valley in their 90’s regalia with hints of nostalgia throughout. The band premiered the official video on Youtube today, chatting with fans during a watch party leading into the premiere. Watch the official video here. On April 3, Valley will launch the extended director’s cut of the video and will be joined by Boman for a YouTube watch party at 12:30 AM (GMT+8).
This week Valley launched like1999.com. A microsite formatted to feel like an old school desktop that gives fans access to discover exclusive content in the folders, as well as high score challenges on Minesweeper and a Spotify Canvas Contest using the paint application, all while listening to the bands Complete Collection through a retro Spotify streaming app. Once you login, you’ll follow the band, save “Like 1999” to your collection and follow their Essentials Playlist.
The song, “Like 1999,” started as a TiKTok video that the band created while quarantining together for writing sessions and features the chorus of an unreleased Valley song. In only a few short days, the video had over 700,000 views and over 100,000 likes with Johnny Orlando and JESSIA posting duets of the song on their own accounts. The band then engaged the fans, announcing that they would release the song if the video hit one million views, which they achieved in hours. Valley acted quickly to record the track, documenting the process and sharing it across their social platforms to involve their audience every step of the way. From creation to release, “Like 1999” illustrates the unique connection Valley have formed with their fans; letting them dictate the band’s next release.
“Like 1999” follows the smash EP ‘sucks to see you doing better’ which Valley released last year and includes the honest banger, “hiccup” (which gathered 200,000 streams in the first 48 hours) and “nevermind.” With only two other self-written, self-produced, debut releases under their belt (including their EP ‘This Room Is White’ and full-length ‘MAYBE’), the band has collected nearly 71 million streams on Spotify alone, a 2020 JUNO Award Nomination, support slots with Lennon Stella and The Band Camino on sold-out North American tours in 2019, and a confirmed support billing with LovelyTheBand once the touring world reopens.
Watch the official music video for “Like 1999” here: valley.lnk.to/Like99Video
Listen to the “Like 1999” 2-pack here: valley.lnk.to/Like1999
