MOR Entertainment host ChinaHeart revealed how they promote their content throughout the Philippines.
During the media conference for MOR Entertainment, host ChinaHeart said that they use cross-posting on their social media to promote and spread content from their hosts.
“What we did first was to cross-post all of our content to all MOR Facebook accounts.”
“Kung ano ‘yung programa, for example ni MOR Cagayan de Oro that time, napapanood sya ngayon sa lahat ng Facebook pages ng lahat ng MOR stations nationwide,” said Chinaheart.
Additionally, host Macky Kho shared his thoughts about creating meaningful connections through digital platforms between them and their audience through the Kumu App.
“So ‘yun talaga ang goal ng MOR Entertainment, na this time around, we want to create meaningful relationships and connections with our viewers and our listeners na maabot, makukuha natin ‘yan sa Kumu,” said Macky Kho.
Host Mary Jay added other digital platforms such as YouTube and Spotify as MOR Entertainment’s other means to connect to people.
“We are not (only) limited to Kumu only because we are also on Spotify, and you can see us on Youtube at iba pang platforms. Kasi, right now, we are MOR Entertainment na,” said Mary Jay.
ChinaHeart is one of the hosts of MOR Entertainment. For Mary Jay and Macky Kho, they host Good Time ‘To with Ateng Jeri B and Bong Bastic every Monday to Friday at 9:00 a.m.
Other MOR Entertainment hosts include Popoy, Betina, Chico, Daddy Sarge, David Bang, Erick D., Jacky G, Kisses, Kokoy, Grasya Pantasya, Master James Spider, Nicki Morena, Onse, Popoy, and Tito Son. Their MOR Entertainment team aims to bring new ABS-CBN programs, often heard on radio, to digital platforms.