GMA Network has reported a total of 98% household reach for the year 2020.
In their latest report using data from AGB-Nielsen, GMA Network said it has managed to cover more than 98% of households in both Total Luzon and Total Visayas.
In the same data, GMA Network also reported a 49.8% audience share in Total Luzon and 47.7% audience share in the Total Visayas.
“In both total Luzon and total Visayas, GMA’s net reach was similarly at 98.6% of TV households, while posting 49.8% and 47.7% people audience shares, respectively,” GMA Network said.
Meanwhile, for Total Mindanao, GMA Network said it covered 97.9% of TV household which translates to 42.2% audience share.
“In total Mindanao, GMA was able to reach 97.9% of TV households with 42.2% people audience share,” it added.
Although ABS-CBN has been in shutdown for more than half of 2020, GMA Network shared that from January to May 5 when the Kapamilya network shutdown its free broadcast, Kapuso still led against its archrival.
According to them for that period, GMA Network reached 95% TV households with 33.1% audience share.
“For the period January to May 5, GMA was already ahead of ABS-CBN in terms of both reach and viewership before the latter went off the air in May. GMA registered over 95% household reach and was also on top with its 33.1% people audience share during the said period,” it explained.
Meanwhile, GMA Network’s wider reach can be attributed to the expansion and sale of its digital TV receiver GMA Affordabox.
GMA Network reported that is already sold 1 million units of its digital TV box receiver.
“As GMA Network expands its digital broadcast coverage, more and more Filipinos are able to use GMA Affordabox,” it said.
“Recently, Misamis Oriental (including Cagayan de Oro City) and Camiguin were added to its coverage areas. It is also available in selected towns/cities within Metro Manila, Benguet, La Union, Pangasinan, Bulacan, Pampanga, Nueva Ecija, Tarlac, Batangas, Cavite, Laguna, Quezon, Rizal, Bohol, Cebu, Leyte, Davao de Oro, Davao del Sur, and Davao del Norte,” it added.
