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Home»News»ABS-CBN Excited To Go Global, Aims to Break Through Internationally with P-pop Groups in the Next Decade
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ABS-CBN Excited To Go Global, Aims to Break Through Internationally with P-pop Groups in the Next Decade

RJ MataroBy RJ MataroJanuary 13, 2021No Comments2 Mins Read
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In an interview, Director Laurenti Dyogi revealed ABS-CBN’s plans of increasing their reach globally. They plan to break through the international market in the next decade through their new talents promoting Pinoy Pop.

Firstly, Dyogi highlighted his excitement to go beyond the Philippine territory. He also added that they plan to be a player regionally and globally.

“I’m excited with (about) the prospect of going beyond the Philippine territory as a playing field. Both with Star Magic and ABS-CBN, would like to be a major player regionally and globally,” said Dyogi.

Dyogi then highlighted their two P-Pop groups (BINI and Star Hunt Academy Boys) that trended recently on social media because of their sharp, on-point performances. He also teased two upcoming groups.

“We’ve started that with some of the other idol groups that were performing. We are launching two idol groups that hopefully can give a feel of the talent and excellence of young Filipino artists who can perform, sing and dance well compared to all the K-Pop groups and all the other groups. So isa yun,” Dyogi highlighted.

Recently, P-Pop groups BINI and Star Hunt Academy Boys trended on social media. Their energized performances on It’s Showtime and ASAP earned praise from artists and netizens alike.

Aside from P-Pop groups, they also aim to venture into international productions. Dyogi highlighted their project with Dean Devlin in which ABS-CBN co-produced the North American series, Almost Paradise, which set its filming entirely in Cebu.




“We’d like to venture into international productions as well. We’d like to partner with Netflix, Iflix, Viu, and all that other platforms and produce. Last year, we started a partnership with Dean Devlin. We produced. We co-produced. Initially, we line produced, and then eventually, we became a co-producer for Almost Paradise, shot (filmed) entirely at Cebu. That was our first taste of North American production and working with us,” said Dyogi.

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ABS-CBN Almost Paradise ASAP Natin 'To Bini Cebu Dean Devlin It's Showtime Laurenti Dyogi Pinoy Pop SHA Boys Star Magic
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RJ Mataro is a writer with a Bachelor of Arts degree in Mass Communications. He has worked for Marikina City's Public information office, coordinating with media personnel and writing press releases for events and local projects. He was also a writer in Marikina City's local newspaper "Tinig" during his collegiate years. He is a recipient of Pamantasan ng Lungsod ng Marikina's Journalism Excellence Award in 2012. He then ventured into the Business Processing and Outsourcing Industry and gained experience in cultural sensitivity and diversity.

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