BRIT-nominated British DJ, producer and artist Sigala, alongside chart-topper James Arthur, unveil the official video for latest smash record ‘Lasting Lover’.
The video sees James take centre stage and its visual aesthetic matches the vibrancy of the song. Classic vintage cars, glitterballs, sparse winding roads and showstopping pyrotechnics build to a crescendo finale as the visual comes to a close.
‘Lasting Lover’ peaked at #1 on the iTunes chart and amassed an impressive 10 million streams in its two weeks. Additions to key playlists including MINT, Hot Hits UK and Capital FM’s A List, saw ‘Lasting Lover’ crash its way into the Official Chart Top 20 this week. James and Sigala made their TV debut to perform the song on Britain’s Got Talent last weekend.
‘Lasting Lover’ bears all the markings of a true Sigala classic with James’ instantly recognisable vocal adding raw energy as it soars throughout, creating euphoric dance- pop perfection, enhanced perfectly by Sigala’s buoyant blue-sky signature sound.
On ‘Lasting Lover’ and collaborating with James, Sigala explains; “ I have wanted to work with James Arthur for ages, as I love his voice, but because the song came together during lockdown, I wasn’t actually able to meet James in person, so we worked across Zoom for a long time and finally met on the set for the music video – luckily we got on just as well in real life!”
“I really enjoyed working with Sigala on this absolute banger, he’s a real G. I’ve been a fan of his for some time, so it was great to finally meet him on the set of this video. It’s a bit of a change of direction for me, but you might be seeing a couple more interesting turns in the future. Hope everyone likes it! Stay safe”.
Multi-platinum singer-songwriter James Arthur has sold over 30 million records worldwide. Last year he was awarded a disc for reaching a billion streams on Spotify with his No.1 global hit ‘Say You Won’t Let Go’, an amazing feat when you consider only 99 records have achieved a billion streams on Spotify in history. James has released three hugely successful albums ‘James Arthur’ (No.2), ‘Back From The Edge’ (No.1) and last year’s ‘YOU’ (No.2), alongside nine solo UK Top 40 singles, including two No.1 smash hits. To encourage people to stay home and stay safe during this global health crisis, James recently launched his ‘Safe Inside’ campaign which included specially recorded music and new videos, with all profits from James and his record label being donated directly to NHS Charities Together and SANE.
‘Lasting Lover’ follows an incredible string of single releases from Sigala, including the hit single ‘Wish You Well,’ Sigala’s seventh Top 10 single and ninth global gold single and ‘We Got Love’, which featured Ella Henderson. Sigala is also still climbing the charts with ‘Heaven On my Mind’ – another collaborative Top 20 summer smash with the UK’s Becky Hill.
‘Lasting Lover’ marks the start of an exciting new chapter for Sigala, who is currently crafting his sophomore album – the follow-up to 2018’s ‘Brighter Days’. The debut record featured ‘Lullaby,’ and the number one single ‘Easy Love,’. Brighter Days is already a BRIT Certified Breakthrough album, officially silver status selling over 136k in the UK alone and was the highest charting dance debut album of 2018.
