June 17th, 2020 – Singapore – The resurgent Lawson captivated audiences with their latest single “Animals”, following the success of their comeback single “Lovers”.
A modern take on ‘80s-flavoured power-pop, the track made an immediate impression as it hit radio and picked up support from Billboard and media outlets across Asia.
Although the song’s lyrics focus on the infatuation that comes with love, the “Animals” video interprets its title literally. The result is a playful, tongue-in-cheek visual directed by the band’s very own Adam Pitts, in which Lawson add the fun factor to the joyous track.
Ever wanted to see frontman Andy Brown dressed as a llama? Or Ryan Fletcher singing backing vocals in a mandrill suit? Add a light-hearted synchronised dance routine and a sensational celebrity cameo from ‘EastEnders’ legend Shaun Williamson, and you have one of 2020’s most engaging music videos. This is off the back of their parody music documentary ‘Lawson – Where Are They Now?’, which features appearances from Robbie Williams, Rick Astley and Scott Mills.
On the video, Andy Brown commented, “Over the years we’ve had our fair share of ‘interesting’ ideas pitched to us for our music videos. However, normally we’d opt for the cool cars, Californian deserts and epic performance shots. With “Animals” we wanted to do the complete opposite. We’ve never taken ourselves too seriously, so it didn’t take me long to convince the rest of the guys that we should simply dress up as animals and learn a dance routine. After all, we’re probably only going to release a song called “Animals” once. We are all big fans of ‘Extras’ and ‘Life’s Too Short’ and that is where the idea to feature Shaun Williamson came from, once he agreed the rest all fell into place!”
“Lovers” ushered in Lawson’s first new music in four years, as the band returned with a fresh new sound that retains their pop nous. With five of the band’s Top 10 Cities on Spotify and six of their Top 10 Countries by YouTube viewership located in Asia, “Lovers” has received much attention from media outlets across the region.
The first chapter of Lawson’s story saw them release five Top 10 singles and the Gold-certified debut album ‘Chapman Square’, playing shows with pop icons Taylor Swift, Ed Sheeran and Take That. They returned from hiatus in 2018 to headline a show at Shepherd’s Bush Empire in the UK, which sold out in minutes. From the ecstatic fan reaction to the fun they had playing, it was evident that it was time for them to mount a comeback.
Both “Animals” and “Lovers” were released via Lawson’s new deal with Cooking Vinyl. They’re now perfectly poised to add to their career tally of 50 million streams on Spotify and 100 million views on YouTube.
