Every year, customers line up to collect stickers and get the most-awaited Starbucks planner. For this year, Starbucks makes sure that consumers will be more excited with the newest must-have item dedicated to their customers especially for those who love to wander.
Keith Cole, Head of Marketing and Category, challenged his team to come up with something new, a must-have item that every consumer would love to have.
The newest must-have item also aims to remind everyone the good in handwritten notes, despite the emerging influence of technology.
Keith said: “So, I asked my team to challenge ourselves. We aspired to make a product that was still connecting the human spirit with handwritten notes. I think it’s something our younger generation may be looking forward to, who may not want a planner.”
About the travel organizer
Color variant: Neo Mint and Coffee
It comes with slots as well as pockets ideal to keep your IDs, a pen, passport, mobile phones, and credit cards inside the organizer. One of the best attractive features of Starbucks’ 2020 travel organizers would be the matching notebook designed as dotted, unlined, and grid leaves, in which journal lovers and travelers going around the globe can use these spaces for sketches, itineraries, and journal entries.
Meanwhile, the Starbucks 2020 planner comes either in Frost Grey or in Berry Pink designed with a stylish zippered suede pouch for extra protection. Each planner and organizer comes with a sheet of Starbucks stickers, specifically the iconic coffee blends to personalize your planner, a bookmark, and most of all beverage coupons you can use for the entire year.
For this year, Starbucks’ collectible items made use of eco-leather covers from Valencia, Spain. While the paper in the planner and organizer are produced by a paper mill certified by the FSC or Forest Stewardship Council.
This is to promote responsible management of forests from across the globe.
